Email builds relationships
Posted: Mon Dec 23, 2024 6:31 am
Email campaigns are even stronger when used in conjunction with other digital or social marketing channels. For example, if you want to launch a Facebook Live campaign. In this case, you can use email to send special invitations to your customers.
3.- Email creates relationships
Do you want to foster relationships with your audience? Then use email business email address list brazil because it is a great channel to stay connected with your current customers. Also to continually engage with them. The better the content you generate, the more loyal your subscribers will be.
4.- Email is reliable
Email is reliable
Social media can be an ideal channel for discovering brands and sharing content. But email is the most reliable way to communicate with your customers.
Facebook, for example, has algorithms that figure out the “ best content ” to show users. Facebook Pages organically reach around 6.5% of fans on average. That means that even if a user likes your Page, they won’t necessarily see all of your posts in the News Feed.
The same is not true for email. If a consumer likes what you send them, they will leave your emails in their inbox. And they will open new ones you send them. This will convince you of the power of email marketing.
5.- Email allows multiple messages to be shared
Email allows multiple messages to be shared
Email has the power to deliver much more content than, say, a social media post. You can send multiple promotions in a single email, allowing you to provide a lot of useful information at once.
6.- Email drives ROI
Email drives ROI
Email subscribers are more likely than Facebook fans to click on CTA buttons in their emails. So if you send out email ads, your opt-in opportunities will be great because readers are more likely to click on the call to action you've sent them.
7.- Email is direct and personalized
Email is direct and personalized
With email, you can deliver the right, impactful message on the right channel. And at the right time. With email, the sender is in control. Instead of relying on the seemingly random algorithms of social media, having email as a direct communication tool increases the chances of your messages reaching your audience.
You also get a lot of information. Based on clicks, purchase behavior, and more, you learn what each person likes and dislikes. So you can then personalize your messages and segment them based on their preferences.
8.- Statistics support the power of email marketing
Statistics support the power of email marketing
Here are some custom marketing statistics from Hubspot that will convince you of the power of email marketing:
Two-thirds of emails are read on smartphones or tablets. (Marketing Land, 2015).
48% of emails are opened on a smartphone. (Moving Ink, 2015) 41% of emails are opened on an iPhone. (Moving Ink, 2015).
Three-quarters of businesses agree that email offers an “ excellent ” to “ good ” ROI. (Econsultancy, 2016).
Email usage worldwide will exceed 3 billion users by 2020. (The Radicati Group, 2016).
64% of people prefer rich text emails. (HubSpot, 2014).
86% of consumers would like to receive promotional emails from the companies they do business with at least once a month, and 15% would like to receive them daily (Statista, 2015).
3.- Email creates relationships
Do you want to foster relationships with your audience? Then use email business email address list brazil because it is a great channel to stay connected with your current customers. Also to continually engage with them. The better the content you generate, the more loyal your subscribers will be.
4.- Email is reliable
Email is reliable
Social media can be an ideal channel for discovering brands and sharing content. But email is the most reliable way to communicate with your customers.
Facebook, for example, has algorithms that figure out the “ best content ” to show users. Facebook Pages organically reach around 6.5% of fans on average. That means that even if a user likes your Page, they won’t necessarily see all of your posts in the News Feed.
The same is not true for email. If a consumer likes what you send them, they will leave your emails in their inbox. And they will open new ones you send them. This will convince you of the power of email marketing.
5.- Email allows multiple messages to be shared
Email allows multiple messages to be shared
Email has the power to deliver much more content than, say, a social media post. You can send multiple promotions in a single email, allowing you to provide a lot of useful information at once.
6.- Email drives ROI
Email drives ROI
Email subscribers are more likely than Facebook fans to click on CTA buttons in their emails. So if you send out email ads, your opt-in opportunities will be great because readers are more likely to click on the call to action you've sent them.
7.- Email is direct and personalized
Email is direct and personalized
With email, you can deliver the right, impactful message on the right channel. And at the right time. With email, the sender is in control. Instead of relying on the seemingly random algorithms of social media, having email as a direct communication tool increases the chances of your messages reaching your audience.
You also get a lot of information. Based on clicks, purchase behavior, and more, you learn what each person likes and dislikes. So you can then personalize your messages and segment them based on their preferences.
8.- Statistics support the power of email marketing
Statistics support the power of email marketing
Here are some custom marketing statistics from Hubspot that will convince you of the power of email marketing:
Two-thirds of emails are read on smartphones or tablets. (Marketing Land, 2015).
48% of emails are opened on a smartphone. (Moving Ink, 2015) 41% of emails are opened on an iPhone. (Moving Ink, 2015).
Three-quarters of businesses agree that email offers an “ excellent ” to “ good ” ROI. (Econsultancy, 2016).
Email usage worldwide will exceed 3 billion users by 2020. (The Radicati Group, 2016).
64% of people prefer rich text emails. (HubSpot, 2014).
86% of consumers would like to receive promotional emails from the companies they do business with at least once a month, and 15% would like to receive them daily (Statista, 2015).