The preliminary awareness that used to come from contact sms gateway slovenia with a telemarketer has almost entirely disappeared. Nowadays, if you call up a potential prospect with an offer to purchase, your chances of actually making contact are generally less than , and the majority of those prospects will simply hang up. While many companies still continue to invest in an awareness-based inside sales model, the effectiveness of such organizations is highly questionable, and today many telemarketers are being retrained as or replaced by what we now call “tele-prospectors.”there can be little doubt that telemarketing for awareness generation and direct selling of products and services is rapidly diminishing in importance and relevance.
And yet the importance of touching a buyer early in the game has never really gone away. So, the question for marketers becomes: how can organizations continue to engage with customers over the phone in today’s marketplace, and what does this new profession or process really look like?Bill gates, in his book the road ahead, provides us with a hint at the answer when he writes, “we always overestimate the change that will occur in the next two years and underestimate the change that will occur in the next ten.” this applies to where we are today.
