Another storytelling technique

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Keep in mind that a well-told story is something that will stay in the minds of your audience for many years.

In the book “ The Seven Basic Plots ,” author Christopher Booker explains that there are seven basic plots that have universal appeal . These include: the story of a hero defeating a monster, the rags-to-riches tale, the business mailing list italy search for treasure, and the journey of a hero who returns a changed person.

Use these storytelling techniques and you will come up with many stories based on these themes for your video marketing strategy. The important thing is to reach your audience in a different way, in a more human and much closer way.

2.- Create suspense

to create a successful story is tension or conflict.

There are several ways that you can increase the level of suspense in your story. One of the storytelling techniques is to tell a story chronologically and build to a climactic conclusion. Build suspense until the end of your story so that your audience gets hooked and can't stop watching. An example of this video is that you can't stop watching until the final conclusion.

Another storytelling technique is to place your audience right in the middle of the action and then go back in time to reveal how the whole story happened. Audiences, in general, like to know how stories have happened and why.

And a third of the storytelling techniques is to start by telling a predictable story and then surprise the audience by giving it a completely different twist than what was expected.

3.- Bring the characters to life

Characters are at the heart of any story. Their fortunes and misfortunes are what make people want to laugh or cry. In short, feel.

The most successful stories are those that are initially easy to identify but have uncommon characteristics, they are out of the ordinary.

To do this, you must take great care of all the details of your story. Above all, to bring the character to life in the minds of your audience. It must seem real without being so. It cannot seem like an invented character. Therefore, take care of all these details that, although at first glance may seem superfluous, are of great importance in the creation of the characters.

4.- Build up to the “ star ” moment

Similar to a climax, a “ star ” moment is a given, something your audience will always remember. Create something that will be unforgettable. It can be dramatic, funny or comedic, but it has to be something your audience will talk about and not forget.

You can use drama or comedy, but always with provocative and shocking images. The element of surprise will always impact your audience. You will make it stay in their memory forever.

Bill Gates used this technique in 2009 when he argued for increased investment in malaria eradication. He gave statistics to demonstrate how serious the problem was and then shocked the room by opening a jar full of mosquitoes, saying “ There’s no reason only poor people should have the experience .”