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But more than that, I really, really love the idea of professionals associating their morning mug with my mug.”To reinforce the association, Michaela signs her LinkedIn posts with: “Love and coffee, Michaela.”Are you now wondering what object you can use? Michaela says it doesn’t have to be outrageous. Select an object(s) that makes you approachable and reminds people that you’re human.#LinkedIn tip: Select an object to incorporate consistently in your branding, says @mickalexis (she uses a mug) via @dshiao. #CMWorldShare on XTry it yourself: Joe Pulizzi and orange-colored outfits, Ann Handley and patterned suits and dresses, Scott Monty and bowties, Jay Baer and plaid suits.

Perhaps start with a clothing item. What do you frequently switzerland business email list wear that might serve as your Tickle Trunk? your industry isn’t already known for it.HANDPICKED RELATED CONTENT: Your Brand Needs a Point of View, But Do You?Let users see themselves in your storiesWhen Michaela reads a comment, “I feel like you wrote this just for me,” she knows she’s doing things right. Though when she first used LinkedIn she saw limited “likes” and comments, she eventually had a lightbulb moment and recognized the simple but winning formula: what happened + why it matters.

When Michaela implemented this formula, engagement with her posts took off. If she shares a success, she describes the reason behind the success. If she shares a failure, she explains how to avoid the same fate.Try it yourself: Think about a work-related success or failure in the past months. In a LinkedIn post, share a brief summary of what happened. Next, discuss why it matters to your LinkedIn connections. Include associated advice or lessons learned. A few days later, assess.