laughing matter. While we could
Posted: Mon Dec 23, 2024 8:51 am
It could even undo any goodwill earned from your crisis-response initiatives.Non-coronavirus #content still requires awareness and sensitivity to the pandemic, says @Joderama via @cmicontent.Share on XTo pass consumers’ COVID--era litmus test, it’s a good idea to do an interim audit of your popular, recent, and upcoming content assets. Take the steps below to avoid inadvertently publishing or promoting content that might be perceived as tone deaf, out of touch, or off-putting.HANDPICKED RELATED CONTENT: Steps to Create a Helpful Interim Content Marketing StrategyKey triggers for tone-deafnessAs Julia McCoy discusses in her post on auditing analytics, content currency is a key evaluation factor in any standard audit: Does the content incorporate the most up-to-date information you have about the topic? Has there been a change in the consensus on the topic since it was posted?This should be the crux of your COVID- audit, too.
But also consider the tone of your text, audio, and visual switzerland companies email list communication.HANDPICKED RELATED CONTENT: Brands Getting Email Right During a Crisis [Examples]COVID- audit criteriaA million little content details perfectly acceptable in December might feel passé, awkward, or downright irresponsible today. While some concepts might bounce back, others might not. With no way to tell exactly where the dividing line might fall, aim to keep your brand’s content firmly grounded in the here and now.That process first looks for the warning signs of situational tone-deafness.
These might include:Dismissive remarks or snarky statements making light of the issue’s severity: A pandemic is no all use a little levity these days, leave the glib or comedic takes to professional entertainers and focus on creating content that your audience will find universally relatable, desirable, and worthwhile.Insensitive phrasing and us-vs.-them positioning: You can’t know what each of your audience members might be going through, so it’s best to avoid language that conveys an assumption of equal standing (for example, between men and women in domestic responsibilities during COVID-), speaks from a position of privilege (not everyone can shelter in a safe home, let alone bathe in rose petals, y’all), or polarizes your audience with reckless bandwagon jumping or misinformation (see: Elon Musk).
But also consider the tone of your text, audio, and visual switzerland companies email list communication.HANDPICKED RELATED CONTENT: Brands Getting Email Right During a Crisis [Examples]COVID- audit criteriaA million little content details perfectly acceptable in December might feel passé, awkward, or downright irresponsible today. While some concepts might bounce back, others might not. With no way to tell exactly where the dividing line might fall, aim to keep your brand’s content firmly grounded in the here and now.That process first looks for the warning signs of situational tone-deafness.
These might include:Dismissive remarks or snarky statements making light of the issue’s severity: A pandemic is no all use a little levity these days, leave the glib or comedic takes to professional entertainers and focus on creating content that your audience will find universally relatable, desirable, and worthwhile.Insensitive phrasing and us-vs.-them positioning: You can’t know what each of your audience members might be going through, so it’s best to avoid language that conveys an assumption of equal standing (for example, between men and women in domestic responsibilities during COVID-), speaks from a position of privilege (not everyone can shelter in a safe home, let alone bathe in rose petals, y’all), or polarizes your audience with reckless bandwagon jumping or misinformation (see: Elon Musk).