They should definitely stop

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I asked the plumber. He promoted content from the manufacturer on his YouTube page and his blog. I also found out that about other plumbers used that same content.I asked the financial consultant. He said he purposely kept his articles general because he didn’t want to give away any intellectual property without compensation. “How’s that working for you?” I asked.“Not very well,” was his response.At one point in the workshop, I told them that if they don’t take this seriously, they all should just go out and buy advertising (and I meant it).

wasting any more time on creating and distributing original switzerland email addresses content.HANDPICKED RELATED CONTENT:The One Way to Stand Out in the Crowd of ContentHow to Make Your Content Stand Out in a Crowded, Global MarketplaceWhy should your customers care?For the rest of the morning, we focused on answering one simple question: “Why should my customers care?”That e-newsletter you are sending. Why should they care?Your Facebook post? Why should they care?Your blog post, video, or Snapchat?You get the point.Why should your customers care about your e-newsletter, Facebook post, blog, or video, asks @JoePulizzi via @cmicontent.

#CMWorldShare on XOur job, as marketers, is not to create more content. It has never been about that. It’s about creating the minimum amount of content with the maximum amount of behavior change in our customers (hat tip to Robert Rose). For that to be possible, what you are creating has to be valuable, useful, compelling and, yes, different.Our job is not to create more #content. It’s to create minimum content for maximum behavior change, says @Robert_Rose via @cmicontent.