Terrain and image optimization

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But is there any tactic that encourages users to click and go to the landing page? As you know, one of the Easter traditions is the hunt for eggs. And Banana Republic encourages users to explore its website in search of the golden egg. Of course, all of this is accompanied by a 40% promotion that leaves no one indifferent.

2.-
marketing for easter

Easter marketing can become a work of art with just a few tweaks and inspiration. business phone numbers list Just look at this email from Terrain, something simple that captivates users. In this case, it is interesting to pay attention to image optimization in email marketing. Especially if they are dynamic or GIFs.

First of all, you need to make sure that your email marketing strategy is in the hands of a professional email manager that can interpret all types of graphic content. The most commonly used are JPG and GIF, mainly because most email clients can interpret them. But not all can read the PNG format.

In addition, the GIF format will make your visual content lighter and take less time to load. Do you know why? Because it only uses a maximum of 256 colors. Therefore, when you want to launch an email marketing campaign for Easter with very colorful visual content, make sure that they are flat colors and do not have gradients or many shades.

An email that can inspire you is Terrain's, which doesn't miss an opportunity and launches with moving content.

3.- B&Q and dynamic content in its email marketing for Easter
marketing for easter

Creating emails with dynamic content is already a reality. And the reality is that this type of message does not go unnoticed, since the movement itself is what hooks the recipient and keeps them waiting to discover what else you are going to show them.

Emails usually contain content of all kinds, but they are almost always static. That is, if you receive an email with an image, you will always see the same image. It will not change. And this leads companies to bet everything on a single content and extensive testing processes to select it.

One of the Easter email marketing campaigns you can take inspiration from is B&Q, which does a good job of displaying more than one product in a personalized way. In addition, the animation captivates users while the CTAs flash to draw their attention.

4.- Topman and the games
marketing for easter