Many specialists believe that this is the main idea

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of ​​Gestalt, the perception of how the world is understood.

5.- Law of Figure and Background
figure_ground

Figure/ground organization is an interesting phenomenon within Gestalt. Figure/ground is buy a uae number based on the tendency to perceive certain elements as figures, with shapes and edges, and others as background.

There are figures that, although they occupy the same percentage of space within an image, tend to be figure and not background.

a.- Surround
surround

Surrounding is another principle that organizes figure and ground. In this principle in particular, it becomes more difficult to identify which is the figure and which is the ground, since depending on how it is perceived, one can surround the other.

b.- Small area
small-area

This principle also derives from the figure/ground organization. Its contribution lies in the fact that the smaller area stands out over the larger area, thus becoming a figure.

6.- Law of Symmetry
symmetry

This principle shows that shapes combined symmetrically tend to be perceived more easily than those combined asymmetrically.

7.- Law of Balance
balance

The law of balance, referring to clear, symmetrical and harmonious figures, is also known as the Law of Praegnanz . It states that perceptual organization tends towards the greatest possible simplicity. People organize elements in the simplest possible way.

The concepts of figure/ground and small area, as well as other Gestalt principles, play a major role in balance.

Relationship between Gestalt and usability
usability

In relation to a website, using the Gestalt law to improve web design involves improving usability. This will allow you to create a user-friendly interface that is understood by the website's users . Your site will become attractive with efficient information and a successful design to meet everything that your Internet users expect from it.

Understanding the concept of usability within web page design would help you:

Facilitate the use of the website.
Balancing design and content.
Adaptation of the website to the medium.
Website accessibility.
Use the texts from the website.
Website graphics: Using them allows you to make your website more attractive, to advertise yourself as a company and, in general, to better convey your message. But if you overdo it, it can also be harmful.
Website navigation: Allows your user to feel comfortable within the website and be able to access all the information clearly.
How to use Gestalt law to improve web design
Some of the keys to extracting the greatest value from Gestalt laws in relation to digital marketing are:

A.- Direct the user where you want them to go
images on landing pages: Securibath

What your user is looking for depends on how you present it to them. Using the Gestalt law to improve web design is essential to achieve this. To do this, you must take into account: