With all that influence, the question for brands is how to leverage the power austria business email list of the coupon to increase sales on their own terms. As it turns out, directing discounts to customer inboxes is one of the most effective ways to leverage the power of coupons.
When combined with a smart email marketing strategy, the ability to reach a customer directly means that email coupons can provide a substantial boost to your sales and customer loyalty. So, what’s the key to making email coupons effective? In this guide, we’ll cover proven strategies for increasing your odds of success.
#1 Try Different Coupon Formats
Just like your emails themselves, the specifics of your coupons can vary—and so can the purpose they serve. Unless you’re offering 50% off everything all the time (a deal we’d definitely take up), using the same coupon format every time you need a sales boost won’t suffice.
To maximize your reach, decide what shape each special offer takes and customize your email depending on the reward. Some of your coupon format options include:
Item or category-specific coupons
Holiday discounts
End-of-season sales
Clearance sales
Loyalty rewards program
Free or discounted shipping
