What do I have that solves it?
What level of knowledge do you have and therefore what should I provide?
How complex is the analysis going to be and therefore what should I provide?
What variables are included in your assessment and therefore how should I approach them?
In this sales action, the skills of the sales team are particularly important . They must adapt to each interlocutor. There is no single way to facilitate progress along the 3 steps needed to make a decision in your favour (experience, analysis and assessment); you have to find the best way for each one.
3 advantages of B2B transactional sales:
01. The unit effort is lower and demand coverage is greater.
The sales team that practices B2B transactional selling spends gmail email list less energy facilitating progress through the 3 steps of the decision process, since the rational requirement is lower.
By devoting less effort to each interlocutor, the sales team can support a greater number of interlocutors throughout the 3 steps.
02. The loss of sales opportunities is lower and the number of operations is higher.
In B2B transactional sales, the sales team spends less time obtaining the information they need, asking, listening, analyzing and contributing to facilitate progress throughout the 3 steps of the decision process, since the rational requirement is lower.
By spending less time with each interlocutor, the sales team is able to take advantage of a greater number of opportunities in the same period of time.
03. The need for manual tasks is less and the possibility of sales automation is greater.
Today's sales team can automate many of the B2B transactional sales tasks that are traditionally done manually, thus consuming a greater amount of their time.
By automating tasks with little added value, the sales team focuses on achieving the result rather than on preparing each time what they need to facilitate the decision-making process of their interlocutor.
What is your real problem?
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