Where they look for information

[Shakil1984]

demographics and interests to create a fictional character:

Age
Gender
Education level
Interest
Location
Relationship status
Goals
Challenges & pain points they face
Other characteristics
Once you’ve created one or more customer personas, belgium email list you can conduct research on how to best connect with this audience on social media.

Creating personas also helps you with advertising by improving your targeting with more detailed information.

There’s a saying in marketing: “If you’re talking to everybody, you’re talking to nobody.” And this is 100% true for social media. Define your ideal customers and learn how to connect with them.

4. Know your limits
There’s another very important consideration before you start promoting your business on social media platforms: your available resources.

How many social media accounts can you optimize at once? How many free hours do you have? Do you have the resources to have a dedicated person manage your social media?

Answer these questions before you get started. It’s better to be “awesome” on two social media platforms than be “okay” on five platforms.