1. SMS will become a primary communication channel

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Top 3 text marketing predictions for 2024
Ecommerce is constantly evolving and adapting to changing consumer habits and preferences. The move toward SMS marketing is already shaking things up, but we wanted to hear from the experts about exactly what we can expect this year.

The most unanimous prediction from our 7 experts was that SMS/text message marketing will become a primary communication channel for ecommerce businesses in 2024.

Even a few years ago, research was already indicating that SMS messaging would become an increasingly important marketing channel.

A survey found that 66% of consumers kuwait email list preferred to use text messages to communicate with businesses and 85% of consumers said that they would actually reply to text messages.

Today, the brands that have started using SMS marketing are seeing outstanding results: on average, SMS messages have a 98% open rate and a 19% click-through rate.

And still, many businesses either don’t use text messages at all or don’t use them to their full potential.

“Text message marketing is still an underdog, as many brands haven’t embraced this channel yet,” says Bernard Meyer, Director of Content at Omnisend. “That’s about to change, as more customers not only are getting used to it, but are expecting brands to communicate with them quickly and immediately after they perform certain actions.”

SMS text message marketing prediction
The ongoing privacy changes are also contributing to the rise of text message marketing, according to Viktoria Philbrick, Content & Partnerships at SMSBump: