Combining Social Media & Email Marketing is an interesting alternative if you want to increase the impact of your campaigns . However, it won't hurt to start building your house from the ground up, and here are some successful strategies.
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Tips for implementing your unified Social Media & Email Marketing strategy
1. Always include social media profiles in your emails
2. Perform a prior segmentation
3. Update your social media profiles frequently
4. Take advantage of your social networks to capture new emails
The main benefits of Social Networks & Email Marketing
Tips for implementing your unified Social Media & Email Marketing strategy
Email Marketing and Social Media go together just as well as seafood and white wine. All you have to do is use them correctly , with the right tools , such as an email marketing solution , and following some guidelines.
1. Always include social media profiles in your emails
We know this is a no-brainer, but we have to say it
. Wheneve vp facility managers email lists you send an email, you should include your social media profiles in the email footer . This will make it easier for the recipient to get to know you better, whether or not they are a client of your company, and this action also facilitates internal traffic, which always increases the chances of sales. You will be surprised to know that many of them didn't even know about your social media profiles.
Just include only the social networks you're on. Few things are more discouraging to a recipient than the feeling that the sender has wasted their time.
2. Perform a prior segmentation
This is an essential and unavoidable step , and it makes no sense to start any marketing campaign integrating social networks without checking who we want to target. There are more professional networks like Linkedin , youthful ones like TikTok , functional ones like WhatsApp or miscellaneous ones like Facebook , Twitter and Instagram, each one has its audience and your message must be adapted to it.
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The information you can get from your users on social media is essential. For example, Facebook is a good barometer if you want to do B2C marketing , because the chances of knowing the profile of your end customer are very high. Linkedin is more recommended if you are going to do B2B marketing , because it is a network of professionals. Elogia's 2020 annual social media study can give you very useful clues.
3. Update your social media profiles frequently
Updating social media profiles is another key issue. Having a social network that has not been updated for several months conveys an image of neglect that is counterproductive. The frequency with which you want to introduce new content is relative, but the need to do so is not. In addition, you have to make sure that the links you direct to are up to date .
4. Take advantage of your social networks to capture new emails
The relationship between your social networks and email is bidirectional , one can generate visits to the other and vice versa. The thing is, to work on capturing leads from your social media profile, it's a good idea to offer something different. You can hold a contest, offer a prize, a free demonstration or a special discount for the first subscribers.
The truth is that there are several benefits to using social media and email marketing separately, and it is not surprising that, if combined well, they are better. It is necessary to highlight certain benefits and explain how they can work together.
The main benefits of Social Networks & Email Marketing
Social networks provide various benefits, these are the ones that stand out the most over other issues:
Increased reach because you will reach more people.
This channel provides direct interaction with your users or customers, allowing you to receive feedback from them.
You will be able to attract more traffic to your website.
Using social media, if done intelligently, allows you to create branding and enhance your brand.
The inclusion of the share button allows you to reach more people.
Social media can also be used to launch advertising and commercial campaigns directly.
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Email marketing actions can be campaigns, newsletters or promotions of products and services. The main benefits of the email channel are the following:
You will reach a segmented audience that can be personalized.
They are low-cost actions.
It will increase the conversion rate, because it is the most profitable channel to differentiate ($40 for each one invested).
Option to run retargeting campaigns.
You will better promote your products and services.
You will facilitate your clients' decision-making.
Newsletters allow you to redirect and increase internal traffic to your sites.
The results are commensurate.
Integrating Social Media & Email Marketing is easy if you pay attention to certain details. At Mittum we can help you make it easier with our tools.
