12 Cold Calling Tips for SaaS
Posted: Thu Dec 26, 2024 7:17 am
Cold calling has been an effective way to gain new customers since the first cold call was made at the NCR corporation in the late 1800s.
Since then, SaaS companies have used various sales strategies and tactics to reach potential customers and convince them of the benefits of their solutions.
However, cold calling has not always azerbaijan mobile phone numbers database been associated in a very positive way. As humans, we are used to talking to our family, friends and people we meet on a daily basis about almost any topic.
However, when it comes to reaching out to strangers out of the blue and inviting them to subscribe to our platform, it may not be as comfortable as if we were supposed to talk about the solution within our network circle.
How can we ensure that the daily cold calling activities conducted by sales teams across all organizations deliver the results you want while still remaining a fun activity for your teams?
Tip 1. Establish a relationship
Whether this fact surprises you or not, decision-makers at SaaS companies receive over 3,000 marketing messages from various sources every day. So, instead of focusing on selling your SaaS platform, think of the process as an engaging way to expand your professional network by educating your potential customers about a solution they haven’t heard of before.
Since then, SaaS companies have used various sales strategies and tactics to reach potential customers and convince them of the benefits of their solutions.
However, cold calling has not always azerbaijan mobile phone numbers database been associated in a very positive way. As humans, we are used to talking to our family, friends and people we meet on a daily basis about almost any topic.
However, when it comes to reaching out to strangers out of the blue and inviting them to subscribe to our platform, it may not be as comfortable as if we were supposed to talk about the solution within our network circle.
How can we ensure that the daily cold calling activities conducted by sales teams across all organizations deliver the results you want while still remaining a fun activity for your teams?
Tip 1. Establish a relationship
Whether this fact surprises you or not, decision-makers at SaaS companies receive over 3,000 marketing messages from various sources every day. So, instead of focusing on selling your SaaS platform, think of the process as an engaging way to expand your professional network by educating your potential customers about a solution they haven’t heard of before.