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Instead, create in-depth, useful content that targets organic keywords. We do this at Leadfeeder by targeting terms like “cold email templates.” Does our tool have anything to do with sending cold emails? Not really, but many salespeople use our tool and cold email is important to them. Lead Response Time: This metric measures how quickly sales teams respond to incoming leads, which can significantly impact conversion rates. Sales Pipeline Velocity: Measures how quickly deals move through the sales pipeline, providing insight into overall sales performance and forecasting. Win Rate: The percentage of deals won compared to the total number of opportunities, helping you evaluate the effectiveness of your sales tactics."