Email Marketing for E-Commerce: Tips and Tricks

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This is not always easy, but if you can do this, the recipients will be more likely to click on the cta button and act. How to write a cta before sitting down to write a cta, the most important thing to think about is: what is the goal of the call to action? Is it to build up a list of attendees at a webinar? Get people to buy a product? Drive traffic to your blog? Once you know the goal of the cta, you can start to write it.

Here are some things to consider: email length: a big part of what cta to argentina email list 4.8 million contact leads write will depend on the length of the email itself. If it is a very short, sharp message, then one cta is a good idea. It should be visible as soon as they open the email, without any need to scroll. This will keep the reader focused on the action. For emails that are longer or more storytelling in nature, then use several ctas. This way, even if they don’t read all the way to the end, they still have a clear opportunity to take the action.



How many ctas: which brings us to the question, how many ctas should you include in an email? One at the end? Five sprinkled throughout the email? The email experts at omnisend did an analysis of million (!) black friday-cyber monday emails to try and uncover the answer. Here’s what they concluded: emails with to ctas showed the best click rates. Emails with more than ctas got lower click rates. So you need to be assertive with your ctas, but not aggressive. Don’t be shy – ask the reader (more than once or twice) to take action, but don’t keep at it.