The consumption of short videos

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And the platforms they used most for this purpose are Facebook, Instagram and WhatsApp. Integrate your brand with these sales channels and sell your products directly on social media. digital marketing trends 2024 social commerce Zara Instagram post User Generated Content User-generated content (UGC) remains important for gaining presence and building brand image on social channels. , encouraged by challenges and the use of hashtags, invites users to share content showing how they use products and recommending brands.


Trust in your brand and products will increase (and so will your sales. netherlands mobile phone numbers database ) thanks to UGC. Your customers are your best showcase . Turn them into ambassadors for your brand. Some of the actions you can take to encourage user-generated content are: Photo and video contests . Launch a contest with a registration form in which you invite your customers to publish content, showing how they use your products, how they enjoy the service you provide, etc.


To participate, they will have to post using your campaign hashtag , access the contest landing page, upload the photo and fill in their personal details. Don't limit your actions to social networks. Publish your contests on your website, blog, etc. Social Walls and social feeds . Social Walls are a tool that allows you to collect information published on social networks about a specific topic or event, in this case, the hashtag of your brand or campaign.