Global streaming trends and how Twitter is driving these platforms

[rUparaHmaN017]

It's the age of streaming , and Netflix, HBO , Disney+ and Prime Video reign supreme in the entertainment world. These services allow fans to have a unique experience wherever they are, and their popularity isn't going to wane anytime soon. But the benefits of an endless tide of content also have consequences: choosing what to watch becomes more complicated when there are endless options.

Ged Tarpey , Twitter's director of global media and entertainment, writes for AdAge that in order to understand the perspective of the streaming content consumer, the social network list of anhui cell phone numbers constantly conducts behavioral research. These studies and surveys allow them to learn about the preferences and conversations that are generated around series and programs. In this way, the studies have access to information that indicates how audiences feel.

The journalist highlights three trends
Zoom in and tap the timeline
The study points out that in North America, Latin America, Europe and Asia, more than 67% of the audience sample uses two or more streaming services , and almost 51% uses three. This is significant considering the preferences and socioeconomic possibilities of households in different parts of the world. Twitter users are 44% more likely to use more than three streaming services than those who are not users of the social network.

For consumers, this combination of content and conversation enhances the experience. With “watch parties” on Twitter timelines , users can discuss and debate before, during, and after their favorite show . These conversations also encourage users to join new communities and consume new content. These types of conversations generate organic interest in the shows being discussed.