What advantages does Google Analytics offer?

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Better multi-device measurement: This will allow measurements to be unified across web and apps when necessary without having to do it separately.
Raw Data Export: Provides the ability to export data to Big Query easily and in just a few steps.
Better funnel insight : Ensures a good understanding and analysis of the user experience. In other words, it optimizes the sales funnel process and improves conversions in terms of quality and quantity.
Use of AI/ML: Its foundation is based on list of jiangxi cell phone numbers Machine Learning, which will provide very valuable information that can predict user behavior and know in which cases the chances of converting are greater, thus optimizing CPAs.
User ID : By using a user ID or Google Signals, a more comprehensive analysis can be performed while respecting the privacy of users and their data.
Greater integration with other platforms: Available for connection with DV360, Google Optimize, SA360 and other Google platforms.
Predictive metrics: New predictive metrics emerge, such as the probability that a user will convert or stop visiting us.
Debugging : GA4 has its own debugging tool, which allows you to find out why some conversions are sometimes not measured.

The truth is that they have ended up entering our daily lives. “The good news is that there is still time to prepare. It is still estimated that it will take between 10 and 15 years of development for it to be definitively the other reality and for us to be able to talk about the metaverse in a completely natural way,” says Burriel.

It is estimated that there will be more than a billion users and it will generate more than a trillion US dollars for companies. For this reason, it is important to think, as soon as possible, about how we can include it in inbound marketing strategies , which will also be necessary to attract more customers," he concludes.