Cross-channel marketing trends for 2016

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Article updated 3 years ago by NewsMDirector
Trends in cross-channel marketing

Cross-channel marketing trends for 2016 point in the direction of an exponential increase costa rica whatsapp number data in this form of marketing that combines numerous communication channels, from social networks or email to SMS, Adwords or landing pages.

These are 3 of the cross-channel marketing trends that are expected to take off in 2016 :

TABLE OF CONTENTS
1.- Unstoppable growth of cross-channel marketing
2.- Cross-channel marketing trends point to video
3.- Think specifically about social networks
1.- Unstoppable growth of cross-channel marketing
The arrival of cross-channel marketing is unstoppable . Companies that have tried this form of marketing have found in it a very powerful way of getting closer to their users. Cross-channel marketing covers numerous communication channels, numerous ways of doing marketing, but what identifies it is the way of uniting, based on a single idea, many channels .

One of the trends in cross-channel marketing for 2016 is its unstoppable growth. Techniques are being perfected, ideas are improving and the feedback that companies receive when using social networks, email, SMS or landing pages is a good way to improve the company's own actions, collect data and opinions to improve the direction of the company and the cross-channel strategy itself .

2.- Cross-channel marketing trends point to video
Marketing through audiovisual strategies such as videos and images is gaining importance in companies' marketing strategies.

Videos are a great way to attract visitors and an ideal opportunity to attract new customers and retain existing ones .

One of the cross-channel marketing trends you should embrace is using videos in your strategy. YouTube is a very powerful channel, but it is necessary to think of a way of marketing that covers many areas and allows you to combine efforts to achieve a successful overall result.

3.- Think specifically about social networks
Social media is no longer a place to express ideas or messages to a potentially ephemeral audience. Companies are focusing on this point, since, at the moment, a large part of the traffic generated by websites comes from social media, which have their own strategy, expressly designed and which serves both for occasional visitors and to improve the organic visibility of the website.

Trends in cross-channel marketing indicate that in 2016, promotion on social networks will no longer be an option to consider but rather an obligatory channel to generate brand and traffic.

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