75% of companies do not outsource email marketing management

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Article updated 8 months ago by NewsMDirector
email marketing management

Only 25% of the companies surveyed in the report “ Research on the use and perception of email marketing in Spain ” published by Adigital outsource email marketing management to an email service provider (ESP) such as MDirector or to an agency . The remaining 75% manage email marketing in-house, either with technology from an ESP (44%) or with their own technology (31%).

Furthermore, the main types of emails used in the email croatia whatsapp number data marketing management of Spanish companies are newsletters, 64%, and promotional emails, 52%, followed far behind by welcome programs, 14%, recommendations, 13%, and cross-selling emails, 12%.

However, the majority of the companies surveyed, despite assuming internal management of email marketing, admit to not having the necessary resources.

basic email marketing management

As can be seen in the graph above, 47% of brands consider the level of email marketing management in their companies to be very basic . In fact, only 14% of respondents say that this level of management is advanced.

When it comes to the reasons why email marketing management is elementary, the majority of companies, 57%, believe that it is due to a lack of internal resources, both in terms of people and time. Other reasons cited are budgetary constraints, 34%, and lack of knowledge, 30%.

51% of companies manage email marketing without prior testing
tests for email marketing management

Another aspect to bear in mind regarding email marketing management is that more than half of the companies surveyed do not carry out any type of testing before launching their email marketing campaigns.

Furthermore, among those that carry out an A/B test, the most common thing is to analyze the issue, 21%, followed by companies that carry out multivariate tests, 17%, or tests of calls to action, a scant 13%.

If you want to learn more about the conclusions of the report “ Research on the use and perception of email marketing in Spain ” you can download the full study for free with the MDirector code: JWXFDBXT.

Do you want to try MDirector Email Marketing and Marketing Automation , the only email marketing and SMS platform that incorporates a landing page generator and programmatic buying (RTB) in the same tool?