You can think of them as marketing peanut butter and jelly. Individually, they’re great. But usa business email list together, they create something truly special, capable of revolutionizing the way you target customers and run campaigns.
But why do they work so well as a combination? And how can you utilize them to their fullest potential?
Let’s discuss.
First: Why Email Marketing?
For decades now, email has been a major hub for communication. As technology progressed and smartphones became a ubiquitous aspect of modern living, email has gained even greater prominence.
Naturally, marketers realized it was a valuable resource if utilized properly.
Today, email marketing refers to any email a company sends out that’s unrelated to a specific customer query. That includes newsletters, press releases, subscriber deals, sales promos, or brand building.
Email marketing works on an opt-in basis. Customers have to consent to receive a marketing message from you, the business. In exchange for their willingness, consumers have an opportunity to learn about new products, killer deals, or general company updates.
It’s a direct marketing strategy that allows you to:
Stay in contact with your audience
Reach customers in real-time
Encourage customer engagement
Gather measurable consumer data
Target consumer segments
Build brand awareness
Generate ROI
