The most popular email format is the newsletter
Posted: Sat Dec 28, 2024 8:34 am
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Article updated 8 months ago by NewsMDirector
Email format according to objectives
One of the aspects that has been most strongly reflected in the Adigital study “ Research on the use and perception of email marketing in Spain ” is that the email format preferred by companies is the newsletter , a periodic email publication used by 52% of the companies surveyed.
The purpose for which this email format is used is mainly for lead generation , at 53%, closely followed by loyalty.
After the newsletter, welcome emails stand out, accounting for 14% of all emails sent, croatia whatsapp phone numbers and flash offers, accounting for 13% of emails. Retargeting and transactional messages close the list of email formats.
All transactional emails, and especially the welcome email, help to build customer loyalty as they are contacted at the same time that they have contacted your company or have carried out a specific action with your brand.
A substantial difference is that the reaction speed to a transactional email format, opening it and clicking on the links shown, is much higher than that produced by newsletters or promotional emails , which provides great benefits for the sender's reputation, loyalty or closing the user experience cycle.
The main objective of any email format is sales generation.
Email marketing objectives
Another remarkable fact from the “ Research on the use and perception of email marketing in Spain ” is that the main objectives pursued by companies through email marketing are focused on the final stages of the purchasing decision process , that is, on achieving an immediate quantifiable return in sales volume.
This is expressed by 56% of respondents who support the goal of generating sales.
Furthermore, regardless of the email format, 46% of companies point to loyalty as their second objective, followed by traffic generation, 45%, and lead generation, 37%.
If you want to learn more about the conclusions of the report “ Research on the use and perception of email marketing in Spain ” you can download the complete study for free with the MDirector code: JWXFDBXT .
Research on the use and perception of email marketing in Spain
Do you want to try MDirector Cross-Channel Marketing , the only email marketing and SMS platform that incorporates a landing page generator and programmatic buying (RTB) in the same tool?
Article updated 8 months ago by NewsMDirector
Email format according to objectives
One of the aspects that has been most strongly reflected in the Adigital study “ Research on the use and perception of email marketing in Spain ” is that the email format preferred by companies is the newsletter , a periodic email publication used by 52% of the companies surveyed.
The purpose for which this email format is used is mainly for lead generation , at 53%, closely followed by loyalty.
After the newsletter, welcome emails stand out, accounting for 14% of all emails sent, croatia whatsapp phone numbers and flash offers, accounting for 13% of emails. Retargeting and transactional messages close the list of email formats.
All transactional emails, and especially the welcome email, help to build customer loyalty as they are contacted at the same time that they have contacted your company or have carried out a specific action with your brand.
A substantial difference is that the reaction speed to a transactional email format, opening it and clicking on the links shown, is much higher than that produced by newsletters or promotional emails , which provides great benefits for the sender's reputation, loyalty or closing the user experience cycle.
The main objective of any email format is sales generation.
Email marketing objectives
Another remarkable fact from the “ Research on the use and perception of email marketing in Spain ” is that the main objectives pursued by companies through email marketing are focused on the final stages of the purchasing decision process , that is, on achieving an immediate quantifiable return in sales volume.
This is expressed by 56% of respondents who support the goal of generating sales.
Furthermore, regardless of the email format, 46% of companies point to loyalty as their second objective, followed by traffic generation, 45%, and lead generation, 37%.
If you want to learn more about the conclusions of the report “ Research on the use and perception of email marketing in Spain ” you can download the complete study for free with the MDirector code: JWXFDBXT .
Research on the use and perception of email marketing in Spain
Do you want to try MDirector Cross-Channel Marketing , the only email marketing and SMS platform that incorporates a landing page generator and programmatic buying (RTB) in the same tool?