Direct people to your website
Posted: Sat Dec 28, 2024 9:51 am
brightness and high resolution of images are essential;
better to avoid photos taken from generic image banks (unless we have no alternatives);
images that show faces attract the attention of our eyes more;
Audio will very rarely be heard, so let's make videos work even without volume.
5 - Develop an advertising campaign plan
The Facebook Ads system is not exactly trivial to use, but it offers a lot of possibilities.
The power editor divides the goals into 3 groups, each with its own sub-goals.
Increase awareness of your brand or company:
Highlight your posts
Promote your page
Reach people close to your business
Finding potential customers for your business:
Get installs of your application
Increase attendance at your event
Get Video Views
Collect contacts for your business
Increase conversions or sales for your business:
Increase conversions on your website
Increase interaction with your application
Get people to ask for your offer
Having initially established the objectives will therefore also help us to define those of our campaigns to be set up on the Facebook Business Manager .
In addition to the classic basic settings, Facebook also offers belgium telegram data advertisers another very powerful tool: retargeting . When you set up a retargeting campaign with dynamic ads, users can automatically review products and services they have already shown interest in on a website or app.
With retargeting (or remarketing) we can find users that we had temporarily lost and direct them to purchase or to a specific conversion action, which is more difficult to obtain on the first attempt.
This way we can also set up specific ads for those who already know us and have expressed an interest in our products or services.
When they contacted us, the main need was to have a website that would give a new image of the company and allow customers to immediately understand the type of services offered .
better to avoid photos taken from generic image banks (unless we have no alternatives);
images that show faces attract the attention of our eyes more;
Audio will very rarely be heard, so let's make videos work even without volume.
5 - Develop an advertising campaign plan
The Facebook Ads system is not exactly trivial to use, but it offers a lot of possibilities.
The power editor divides the goals into 3 groups, each with its own sub-goals.
Increase awareness of your brand or company:
Highlight your posts
Promote your page
Reach people close to your business
Finding potential customers for your business:
Get installs of your application
Increase attendance at your event
Get Video Views
Collect contacts for your business
Increase conversions or sales for your business:
Increase conversions on your website
Increase interaction with your application
Get people to ask for your offer
Having initially established the objectives will therefore also help us to define those of our campaigns to be set up on the Facebook Business Manager .
In addition to the classic basic settings, Facebook also offers belgium telegram data advertisers another very powerful tool: retargeting . When you set up a retargeting campaign with dynamic ads, users can automatically review products and services they have already shown interest in on a website or app.
With retargeting (or remarketing) we can find users that we had temporarily lost and direct them to purchase or to a specific conversion action, which is more difficult to obtain on the first attempt.
This way we can also set up specific ads for those who already know us and have expressed an interest in our products or services.
When they contacted us, the main need was to have a website that would give a new image of the company and allow customers to immediately understand the type of services offered .