The proceeds are donated

[nusaiba131]

The brand obtains an economic reward. A solidarity sale is promoted, from which a percentage of the profits will be allocated to the NGO or entity with which it collaborates. Below, we show you some examples of solidarity campaigns based on cause-based marketing. “1×2 against hunger”: the alliance between Starbucks and Action Against Hunger. In May 2019, Starbucks stores in Spain offered, from one hour before closing, all their products with an expiration date close to 50%.

A to the projects that the NGO has in its fight against poland telephone number data hunger in the world. social marketing Starbucks campaign #símeimporta, the Women'secret movement that supports breast cancer research. The underwear brand donates part of the profits raised from the sale of its charity collection. social marketing WomenSecret Campaign Have you thought about including interactive social marketing campaigns in your digital plan. Do you want to carry out an action with a brand, but you don't know how to execute it.


Get in touch with us. If you already have an idea in mind, create your NGO campaign now with Cool Tabs. contestsMarketing with a causedigital marketingNon-profit marketingNGOraffles Cool Tabs Read the next one → Campaigns How to redirect from online to point of sale with digital campaigns Actions on social networks How to run a giveaway on Instagram Stories: a complete guide Actions on social networks Best practices in online raffles: how to make a transparent and legal raffle 5 CommentsAdd a comment → Christian Very interesting article, if you want more information I recommend you read something else: