Below is the recent video tutorial from the Guarantor himself:

[billal hossen]

How many potential customers does a billboard on the street or a radio spot bring? You can't measure it exactly.Behavioral advertising , known as “Online Behavioral Advertising” (OBA), is based on the collection of data, via cookies, of a computer-user’s online activity and online behavior, in order to provide him/her with customized ads, based on his/her interests. Contextual advertising is based on the content of the site where the ad appears and not on browsing data. Let’s find out in detail the differences and what this entails in terms of privacy.
A premise in terms of Privacy
Behavioral advertising (OBA) allows companies to match advertisements to a consumer's actual interests over time. It relies on anonymous aggregate data (obtained from cookies) to display an ad to a particular computer based on the activity recorded in the browser of that particular computer.


To show advertising based on a user's online behavior, you need a way to find out what they see and what sites they visit. It requires collecting data about individual computer users , and some methods are not very popular with consumers.

To protect themselves from accusations of violating user germany telegram data privacy , supporters of these methods claim that they do not record the activities of an individual, but of an “anonymous” computer . But with the rapid spread of social networks, we ourselves have authorized the collection and dissemination of our personal data, including photos, friends, address and email. Social networks and not only, offer advertising companies an easy way to connect our personal information with the activities that are tracked online, even with cookies.

Privacy aspects are therefore one of the major concerns raised by behavioral advertising, given that the integration of personal data present on our computer and browsing data already occurs. Hence the recent restrictive measure against Google by thePrivacy Guarantor, which states “To use data subjects’ data for profiling and personalized behavioral advertising purposes, Google will have to obtain the prior consent of users and will no longer be able to limit itself to considering the simple use of the service as unconditional acceptance of rules that, until now, left no decision-making power to data subjects on the processing of their personal data”.

What are cookies?
Cookies are small text files that are stored on a user's computer and can only be read by the service that sent it. They are designed to contain a modest amount of data specific to a particular client and website. This allows the server to return a page tailored to a particular user.