” if you’re reading this blog, then you most likely follow tsl sms gateway finland or a tsl team member on social media voluntarily. You opened the article because the topic was relevant, and you’re still reading because the content is at least somewhat interesting. When you’re finished, there will be a call-to-action, an offer to meet with one of our strategists about goals and challenges related to sales growth. Clicking on the cta and then converting on that offer means that you will eventually speak with a human, but not until after you took five purposeful steps. This article is meant to recontextualize telemarketing as a tactic for the progression of sales opportunities, and not as a method of building a pipeline of unfamiliar prospects.
Where telemarketing fits into the bb sales process I realize that I have yet to speak kindly of phone-based business development, but I assure you that it does have a valuable time and place in your sales process. The time is after the contact has shown relevant interest and the place is the middle and/or bottom of the sales funnel. As much as digital marketers would love to own the entire inbound sales cycle, a technology service provider or reseller simply cannot automate closed deals. There must be a real person involved to qualify sales opportunities, gain a better understanding of the prospect’s needs, and facilitate the handoff to a closer.
