What to do on LinkedIn: Ads campaigns
Posted: Sat Jan 04, 2025 5:02 am
The editorial plan is good, the employee advocacy is good, but a little advertising doesn't hurt.
It used to be said that advertising on LinkedIn was out of the question and that the costs were prohibitive.
Let's just say that's not true .
Read also " How to use LinkedIn Ads for B2B marketing "
Technically, advertising on LinkedIn is managed more or less like on other platforms, through the Campaign Manager . Using it is not impossible – especially if you are already familiar with other social australia phone number lead advertising platforms – and the advantage is that we have much more information about the target. We can profile our audience not only on a territorial basis, but also on the basis of the sector in which they work, the job title and job function, as well as on the size of the company and their seniority in the company.
The target audience must be targeted, but not too narrow: we recommend not going below 50,000 people.
To give a concrete example, for a client in the packaging sector we created ads targeted to different market segments, hitting managers in the Marketing/Purchasing/Operations sector of companies that deal with Cosmetics.
screenshot-profiled-campaign-example
From our experience, it is true that advertising on LinkedIn is not cheap, compared to other social networks for example. As an agency, we feel we can recommend it to B2B companies that have a minimum budget of €2 to €10,000 and are looking for clients/partners with whom to establish an ongoing relationship. In this way, even if the cost per contact is higher, it will still be worth it. As with all social media, the platform allows you to set a total and daily budget and to constantly monitor the progress of the campaign.
From a technical point of view, for your advertising campaign you can choose between different options, from classic text ads to sponsored posts, to personalized messages in the Inmail box, as well as different objectives ( awareness, consideration, conversion, in a Lead Nurturing path ). The sponsored posts of the company page can be enriched with Call to Action buttons that invite users, for example, to visit a landing page on the company website.
To learn more about useful tips & tricks for creating LinkedIn ads campaigns , read our dedicated article. For a personalized consultation, contact us! We can grow your profile, both from a content point of view and with an advertising "push".
It used to be said that advertising on LinkedIn was out of the question and that the costs were prohibitive.
Let's just say that's not true .
Read also " How to use LinkedIn Ads for B2B marketing "
Technically, advertising on LinkedIn is managed more or less like on other platforms, through the Campaign Manager . Using it is not impossible – especially if you are already familiar with other social australia phone number lead advertising platforms – and the advantage is that we have much more information about the target. We can profile our audience not only on a territorial basis, but also on the basis of the sector in which they work, the job title and job function, as well as on the size of the company and their seniority in the company.
The target audience must be targeted, but not too narrow: we recommend not going below 50,000 people.
To give a concrete example, for a client in the packaging sector we created ads targeted to different market segments, hitting managers in the Marketing/Purchasing/Operations sector of companies that deal with Cosmetics.
screenshot-profiled-campaign-example
From our experience, it is true that advertising on LinkedIn is not cheap, compared to other social networks for example. As an agency, we feel we can recommend it to B2B companies that have a minimum budget of €2 to €10,000 and are looking for clients/partners with whom to establish an ongoing relationship. In this way, even if the cost per contact is higher, it will still be worth it. As with all social media, the platform allows you to set a total and daily budget and to constantly monitor the progress of the campaign.
From a technical point of view, for your advertising campaign you can choose between different options, from classic text ads to sponsored posts, to personalized messages in the Inmail box, as well as different objectives ( awareness, consideration, conversion, in a Lead Nurturing path ). The sponsored posts of the company page can be enriched with Call to Action buttons that invite users, for example, to visit a landing page on the company website.
To learn more about useful tips & tricks for creating LinkedIn ads campaigns , read our dedicated article. For a personalized consultation, contact us! We can grow your profile, both from a content point of view and with an advertising "push".