If your team isn’t large enough

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For instance, your killer email campaign won’t make much of an impact if your data includes incorrect email addresses or titles. It’s important to invest time and resources to make sure that the data being used to create campaigns is current and correct.3. ResourcesNot every marketer is a skilled creative and not every creative is a marketing data expert. to handle both the strategic and execution side of a marketing campaign, you may not be able to take on the full magnitude of database marketing responsibilities or see the full possible results.


4. CostImplementing a one-stop data resource, as well as the human yemen email list 88337 contact leads capital needed to run it, can be a huge investment of time and money – one that not every organization is ready to undertake, no matter how beneficial it may be to their marketing. It also includes an investment in gaining leadership and key stakeholder support in order to be successful, and it can be time-consuming to build a case and then wait on leadership approval.




One of the best solutions that help to address many of these database marketing challenges is to start small. You don’t need to have an up and running database marketing solution set up in a week. The longer you take to research and prepare for a database marketing project, the greater your chances for success are. This might mean waiting for approval to build a bigger marketing team or install the right data management, but patience and planning can lead to a big payoff.