What are the e-commerce trends for traditional companies?
Posted: Sun Jan 05, 2025 8:27 am
Imagine a small store competing on equal terms with global retail giants. Does it seem impossible? In the world of e-commerce, this is an increasingly common reality, so traditional companies need to figure out how to adapt and thrive in this new digital environment.
In recent years, e-commerce has grown exponentially, driven by changes in consumer behavior, technological advancements, and the need for convenience. The COVID-19 pandemic has accelerated this trend, prompting consumers of all ages to turn to online shopping.
This phenomenon has forced traditional companies to rethink their sales strategies, seeking ways to enter the digital market and take advantage of the opportunities it offers. In other words, adopting e-commerce has become a matter of survival.
Digital changes in traditional retail
The rise of e-commerce goes far beyond a passing trend, and is one of the main milestones in digital transformation and in the way consumers and companies interact. Data from the Brazilian Society of Retail and Consumption reveals that 70% of Brazilian consumers plan to continue buying online in the coming years, and this is something that cannot be ignored by traditional companies.
Developing an e-commerce business brings several advantages to traditional companies. Brands such as Magazine Luiza and Hering have demonstrated that effective integration between physical and digital channels can significantly increase reach and convenience for customers.
This strategy, known as omnichannel , allows consumers to move seamlessly between channels, providing a unified and consistent shopping experience. Additionally, with the cyprus phone number data advent of e-commerce, companies now have the ability to expand their geographic reach, allowing them to explore new markets and find consumers in regions where they do not have a physical presence.
This digital transformation in traditional retail is just the beginning and with each passing year, new trends emerge to shape the future of companies, boosting their sales and bringing more possibilities to strengthen relationships with their consumers.
E-commerce trends for traditional businesses
For traditional businesses, keeping up with the latest e-commerce trends is essential to stay up to date and ahead of the competition. We have selected some practices that are being used in e-commerce by the world's leading traditional brands. Check them out:
Customer-centric service: Personalizing service based on customer preferences is an effective strategy. For example, Unilever has been using big data to better understand consumer behaviors and adapt its offerings accordingly.
Voice Commerce: With the growing popularity of virtual assistants such as Alexa and Google Assistant, voice commerce is becoming a common practice in e-commerce. Companies that invest in voice recognition technologies will be able to offer greater convenience to their customers.
Recommerce: The sale of used or refurbished products, known as recommerce, is gaining momentum. Some companies, for example, have programs to buy back and resell products, meeting the demand for more sustainable and economical options.
Augmented Reality: Providing an interactive shopping experience through augmented reality or metaverse can differentiate a brand. Clothing stores, such as Hering, have implemented virtual fitting rooms, allowing customers to virtually try on clothes before purchasing.
These are some of the biggest e-commerce trends for traditional businesses. Adopting these approaches has become essential, after all, it is an opportunity for customers to move through different points of contact in a fluid way and offers a more adapted and relevant experience.
Taking advantage of them is essential for traditional brands to remain in the digital market and prosper more and more.
How can traditional companies adapt their operations?
Developing an e-commerce business doesn’t just mean opening an online store. This action involves a complete transformation of the operations and marketing strategies of traditional companies. If you want to start preparing for this sales format, check out these five tips:
1. Invest in technology
A study by SPC Brasil in 2018 showed that 35% of business owners already use some type of technology to increase sales. This shows that using innovations to manage stocks, develop processes and analyze customer data is of utmost importance to obtain positive business results.
In recent years, e-commerce has grown exponentially, driven by changes in consumer behavior, technological advancements, and the need for convenience. The COVID-19 pandemic has accelerated this trend, prompting consumers of all ages to turn to online shopping.
This phenomenon has forced traditional companies to rethink their sales strategies, seeking ways to enter the digital market and take advantage of the opportunities it offers. In other words, adopting e-commerce has become a matter of survival.
Digital changes in traditional retail
The rise of e-commerce goes far beyond a passing trend, and is one of the main milestones in digital transformation and in the way consumers and companies interact. Data from the Brazilian Society of Retail and Consumption reveals that 70% of Brazilian consumers plan to continue buying online in the coming years, and this is something that cannot be ignored by traditional companies.
Developing an e-commerce business brings several advantages to traditional companies. Brands such as Magazine Luiza and Hering have demonstrated that effective integration between physical and digital channels can significantly increase reach and convenience for customers.
This strategy, known as omnichannel , allows consumers to move seamlessly between channels, providing a unified and consistent shopping experience. Additionally, with the cyprus phone number data advent of e-commerce, companies now have the ability to expand their geographic reach, allowing them to explore new markets and find consumers in regions where they do not have a physical presence.
This digital transformation in traditional retail is just the beginning and with each passing year, new trends emerge to shape the future of companies, boosting their sales and bringing more possibilities to strengthen relationships with their consumers.
E-commerce trends for traditional businesses
For traditional businesses, keeping up with the latest e-commerce trends is essential to stay up to date and ahead of the competition. We have selected some practices that are being used in e-commerce by the world's leading traditional brands. Check them out:
Customer-centric service: Personalizing service based on customer preferences is an effective strategy. For example, Unilever has been using big data to better understand consumer behaviors and adapt its offerings accordingly.
Voice Commerce: With the growing popularity of virtual assistants such as Alexa and Google Assistant, voice commerce is becoming a common practice in e-commerce. Companies that invest in voice recognition technologies will be able to offer greater convenience to their customers.
Recommerce: The sale of used or refurbished products, known as recommerce, is gaining momentum. Some companies, for example, have programs to buy back and resell products, meeting the demand for more sustainable and economical options.
Augmented Reality: Providing an interactive shopping experience through augmented reality or metaverse can differentiate a brand. Clothing stores, such as Hering, have implemented virtual fitting rooms, allowing customers to virtually try on clothes before purchasing.
These are some of the biggest e-commerce trends for traditional businesses. Adopting these approaches has become essential, after all, it is an opportunity for customers to move through different points of contact in a fluid way and offers a more adapted and relevant experience.
Taking advantage of them is essential for traditional brands to remain in the digital market and prosper more and more.
How can traditional companies adapt their operations?
Developing an e-commerce business doesn’t just mean opening an online store. This action involves a complete transformation of the operations and marketing strategies of traditional companies. If you want to start preparing for this sales format, check out these five tips:
1. Invest in technology
A study by SPC Brasil in 2018 showed that 35% of business owners already use some type of technology to increase sales. This shows that using innovations to manage stocks, develop processes and analyze customer data is of utmost importance to obtain positive business results.