Nurture a Strong Partner Network
Posted: Sun Jan 05, 2025 8:38 am
Nurturing strong relationships with businesses that target similar market segments to you is a great way to increase your customer base. But cultivating strong partnerships requires time and energy, so it's important to focus your efforts in the right place.
First, determine the traits you're looking for in a vnpay database co-marketing partner. Do you have similar ICPs? How related should their offering be to yours? Do you want all your partners to be around the same growth stage as you?
You should also ask yourself what types of partnerships you want to avoid. Take time to learn more about what potential partners do and how best to approach them. For any partnership to be successful it must be viable and mutually beneficial — whether that means revenue sharing or some other indirect benefit. If you identify possible challenges upfront it will be easier to adapt your model accordingly.
While no other business is going to do all of your promotion and selling for you, partnerships may significantly extend your reach and customer network. For example, Kissmetrics' partner network helped them increase their user base by 1,000 percent in six months, transforming them from a small B2B startup into a recognizable industry player and name.
Download The Definitive Guide to SaaS Marketing to learn actionable ways to grow your business.
3. Leverage Product-Led Growth
Product-led growth puts your product in the center of your marketing and sales efforts with the goal of having your solution essentially selling itself.
Identify levers for growth within your product, and use them to make it easier for customers to become more engaged with it. Many companies use freemium models, demos or free trials for this purpose. By allowing customers to try your product before they buy it, you’re enabling them to experience the value for themselves.
Vidyard does this by allowing anyone to record, store and share videos for free. But if users want interactivity features, performance insights or the ability to embed more than five videos on websites, then they’ll need to upgrade to a paid version.
As you’re developing your product, be intentional about how it can be upgraded by your users. Build tiers or free-to-paid upgrade requirements around your product’s core value so that you can give users a taste so they’ll want to become a paid customer all on their own.
First, determine the traits you're looking for in a vnpay database co-marketing partner. Do you have similar ICPs? How related should their offering be to yours? Do you want all your partners to be around the same growth stage as you?
You should also ask yourself what types of partnerships you want to avoid. Take time to learn more about what potential partners do and how best to approach them. For any partnership to be successful it must be viable and mutually beneficial — whether that means revenue sharing or some other indirect benefit. If you identify possible challenges upfront it will be easier to adapt your model accordingly.
While no other business is going to do all of your promotion and selling for you, partnerships may significantly extend your reach and customer network. For example, Kissmetrics' partner network helped them increase their user base by 1,000 percent in six months, transforming them from a small B2B startup into a recognizable industry player and name.
Download The Definitive Guide to SaaS Marketing to learn actionable ways to grow your business.
3. Leverage Product-Led Growth
Product-led growth puts your product in the center of your marketing and sales efforts with the goal of having your solution essentially selling itself.
Identify levers for growth within your product, and use them to make it easier for customers to become more engaged with it. Many companies use freemium models, demos or free trials for this purpose. By allowing customers to try your product before they buy it, you’re enabling them to experience the value for themselves.
Vidyard does this by allowing anyone to record, store and share videos for free. But if users want interactivity features, performance insights or the ability to embed more than five videos on websites, then they’ll need to upgrade to a paid version.
As you’re developing your product, be intentional about how it can be upgraded by your users. Build tiers or free-to-paid upgrade requirements around your product’s core value so that you can give users a taste so they’ll want to become a paid customer all on their own.