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The best way of achieving this would be to build a Smart List for Canadian contacts

Posted: Sun Jan 05, 2025 9:16 am
by Shakhawat
For all contacts that implicitly consented before the law went into effect, you have until July 1, 2017 to receive express consent from these contacts. The best way of achieving this would be to build a Smart List for Canadian contacts and send them an email asking to opt-in to gain their expressive consent.

CASL does not penalize those who follow self employed database appropriate contact gathering practices. It is important to remember that while these implications only apply to CEMs directed at Canadian recipients, the general practices that CASL attempts to quell are malicious and can negatively affect your search rankings and online reputation.

There a few other details to take note of:

You must retain a record of consent confirmations (form submissions)

Again, pre-checked boxes do not count as receiving consent

All messages sent must include your name, physical mailing address, telephone number, email, and website .

All messages must contain an unsubscribe mechanism and all subscriptions must be processed within 10 days.

If you haven't been looking at your HubSpot Conversion Assists report lately, it's probably time to crack it open. Take a look under the hood at what pages on your site are helping turn visitors into leads and leads into customers.

The Conversion Assists report, available to professional and enterprise-level HubSpot users, can help you identify and improve upon highly influential pages on your site, enhancing your marketing funnel for greater lead generation. Many analytics platforms show you the first page a site visitor or lead saw, and the last page they exited on. Your report on assisted conversions fills in the gaps and shows you the number of contacts that viewed any site page, blog post, or landing page before converting into a lead or customer and credits them with an "assist."

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