Smart: Setting objectives that are specific are essential to your success. If you are too broad, your objectives could be misinterpreted and won't give you accurate results.
Measurable: If you are unable to measure your objectives, how do you know they are working for your business? When mapping out your objectives ensure that they are something you can analyze later to see if they are generating results.
Attainable: Hopes and dreams are something everyone advertising database should have, however, trying to achieve something that isn't attainable for your business can be a waste of time and money.
Relevant: Are your goals inline with your company's overall goals and objectives? Make sure any goal you set will benefit not just you but also your company as a whole. Your goals should also match with the direction your company is heading.
Time-Bound: Marketing objectives are great, but they can be rather useless if you don't have a deadline or if they aren't producing results (i.e. meeting your goals). It's important to stay true to your deadline, don't put it out a money and stay on track!
Determine objectives that are right for your business.
There are hundreds of different existing marketing objectives out there; however, how do we know if they will work for our business? It's true that what may work for someone else will definitely not work for another. In order to produce results be sure that your intentions align with your buyer personas and resources and that they encompass your company goals.
And here's why...
Buyer Personas: Where are your personas the most active and more importantly what are they looking for? Your personas should always be at the forefront of your marketing, because when it comes to having a goal of increasing quality leads or revenue, who is at the heart of that goal?
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