Know your audience and become relevant in the market
Posted: Sun Jan 05, 2025 10:27 am
Have you ever wondered why a company produces a product? The answer may seem simple and obvious, but it is much more complex than it seems: a company offers a variety of goods or services because there are different audiences that seek and are willing to pay for a specific good or service.
Don't worry, we're not going to talk about marketing or communication theories here. Our goal with this post is to help you understand how knowing your target audience can make your company relevant in the market.
To begin this discussion, we need to understand what kazakhstan whatsapp number database consumers really are: as Philip Kotler, the Pope of Marketing, wrote, “consumers are organizations or people, internal or external to the company, who are impacted by products or services”.
Segment your audience and become specialized
The first step to understanding your audience is to understand that there is a segmentation among the people who may be interested in your product or service. This segmentation takes into account numerous elements, such as gender, education, purchasing power, interests and lifestyle, among others.
The second segmentation is related to the division between external and internal consumers .
External consumers are those who have no ties to the company. These include individuals, other companies, government agencies, social organizations and NGOs. These groups influence the consumption process, demanding specific demands in terms of value and volume.
The internal consumer is the one who receives products or services from other departments or people within the company itself.
Let's illustrate this concept with a restaurant: the employees of the restaurant itself who consume the food there are the internal consumers. On the other hand, people from outside, the general public or a company that buys lunch from that restaurant, are the external consumers.
The group that companies should work with is precisely the external consumer . And the most important thing to know about your audience is to understand their needs . Does someone looking for a Samsung or Apple cell phone have different needs? Or does this person take into account factors such as technology or price? If both companies can answer these questions, they will be able to direct their communication and marketing efforts to work with the most appropriate segment of this market and generate sales.
Web segmentation
With the various digital marketing tools and strategies, discovering your target audience should be extremely easy, right?
But the reality is a little different: precisely because it is so broad, the Internet has segmented consumers even further . And there is a two-way street that must be followed, with the company knowing the different types of audience it wants to reach, and customers knowing and liking the values and products or services of a given company.
Getting a slice of the market is becoming increasingly difficult for companies of any size. The participation of specialized agencies, such as Monolito, can make the path a little less cloudy. But it takes a lot of effort and work to understand where the most valuable slice of the market is.
Don't worry, we're not going to talk about marketing or communication theories here. Our goal with this post is to help you understand how knowing your target audience can make your company relevant in the market.
To begin this discussion, we need to understand what kazakhstan whatsapp number database consumers really are: as Philip Kotler, the Pope of Marketing, wrote, “consumers are organizations or people, internal or external to the company, who are impacted by products or services”.
Segment your audience and become specialized
The first step to understanding your audience is to understand that there is a segmentation among the people who may be interested in your product or service. This segmentation takes into account numerous elements, such as gender, education, purchasing power, interests and lifestyle, among others.
The second segmentation is related to the division between external and internal consumers .
External consumers are those who have no ties to the company. These include individuals, other companies, government agencies, social organizations and NGOs. These groups influence the consumption process, demanding specific demands in terms of value and volume.
The internal consumer is the one who receives products or services from other departments or people within the company itself.
Let's illustrate this concept with a restaurant: the employees of the restaurant itself who consume the food there are the internal consumers. On the other hand, people from outside, the general public or a company that buys lunch from that restaurant, are the external consumers.
The group that companies should work with is precisely the external consumer . And the most important thing to know about your audience is to understand their needs . Does someone looking for a Samsung or Apple cell phone have different needs? Or does this person take into account factors such as technology or price? If both companies can answer these questions, they will be able to direct their communication and marketing efforts to work with the most appropriate segment of this market and generate sales.
Web segmentation
With the various digital marketing tools and strategies, discovering your target audience should be extremely easy, right?
But the reality is a little different: precisely because it is so broad, the Internet has segmented consumers even further . And there is a two-way street that must be followed, with the company knowing the different types of audience it wants to reach, and customers knowing and liking the values and products or services of a given company.
Getting a slice of the market is becoming increasingly difficult for companies of any size. The participation of specialized agencies, such as Monolito, can make the path a little less cloudy. But it takes a lot of effort and work to understand where the most valuable slice of the market is.