How to improve your agency's sales in times of political instability and economic uncertainty?
What can you do to prevent sales from falling and, at the same time, improve your company's sales results ?
These are good questions, aren't they? And they have answers!
Customer management to improve sales
There are a number of factors that contribute to improving your company's sales in challenging times. But, to begin with, I believe that the best way to increase sales, among other things, is by providing service to the customers you already have.
Therefore, whatever your strategy, excellent management of your customers and your sales themselves is necessary.
Everyone knows that the best channel for improving sales is referrals. But guatemala phone number data to get them, you have to earn them. You have to have truly satisfied customers who love your brand and are proud to buy from your company.
In this article I want to share a methodology that has helped us a lot in our day-to-day work at the agency : CRM.
I will show you, in practice, how a CRM helps improve sales .
What is a CRM?
Customer Relationship Management (CRM), in Portuguese, means Customer Relationship Management.
Using a CRM is a strategy where the main component of the sale is the customer.
In other words, CRM encompasses strategies, technology and practices developed to manage interactions with customers, storing and transforming information into new business possibilities and customer loyalty.
And it is through good practices that we discover how a CRM helps improve your agency's sales !
This interaction with customers through relationship history reduces commercial costs and increases results.
Furthermore, due to the great impact this has, the CRM culture must be disseminated throughout the company, so that everyone involved directly and indirectly focuses on the customer.
How does a CRM work?
CRM is commonly used through software that centralizes and manages a company's routines and tasks with its customers. These are known as CRM Software or simply CRM Systems .
It is possible to develop a CRM without using technology, however CRM software is usually a much more effective tool.
As presented in the previous topic, CRM basically stores the entire history of interactions with customers , from orders, purchases, contacts, etc.
This way, you can get to know your customer better and focus on solving their real needs, which will consequently improve your company's sales.
The main features of a CRM:
Manage services and products intended for customers;
Automate and map the management of marketing processes;
Total commercial management.
Do you realize that all these features are customer-oriented and, therefore, make it possible to improve sales ?
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