Video consumption on the internet has been growing steadily in recent years
Posted: Mon Jan 06, 2025 3:47 am
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By Claire on September 30, 2022 - 8 min read
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For several years, video has become an essential tool for brands. Consumers spend several hours a week watching them on their smartphones. On streaming platforms, social networks or kazakhstan telegram number database websites, the number of video contents continues to increase in response to Internet users' demand. Finding information has become easier and more fun. Let's discover together why video makes mobile users so addicted and how to apply the right methods to make your company's videos a success.
Video: the most popular content among Internet users
On average, we watch about 7 hours per week. In the United States, we even reach a weekly viewing of almost 9 hours. This “addiction” is growing more and more, 54% of consumers say they want to see more video content from brands and 70% prefer them over text to discover new products.
Marketing video allows you to promote your brand, offers or services. 87% of marketers use it in their marketing strategy. Broadcast on the web, there are several objectives for its creation: to present your company, to talk about your commitments, your products, to respond to a customer problem, etc.
By Claire on September 30, 2022 - 8 min read
Back to summary
For several years, video has become an essential tool for brands. Consumers spend several hours a week watching them on their smartphones. On streaming platforms, social networks or kazakhstan telegram number database websites, the number of video contents continues to increase in response to Internet users' demand. Finding information has become easier and more fun. Let's discover together why video makes mobile users so addicted and how to apply the right methods to make your company's videos a success.
Video: the most popular content among Internet users
On average, we watch about 7 hours per week. In the United States, we even reach a weekly viewing of almost 9 hours. This “addiction” is growing more and more, 54% of consumers say they want to see more video content from brands and 70% prefer them over text to discover new products.
Marketing video allows you to promote your brand, offers or services. 87% of marketers use it in their marketing strategy. Broadcast on the web, there are several objectives for its creation: to present your company, to talk about your commitments, your products, to respond to a customer problem, etc.