Google SERP with news about Thea and the ASOS story

jsarmin · Post by **jsarmin** » Mon Jan 06, 2025 3:55 am

For example, Margot Robbie and Ryan Gosling were spotted filming in Los Angeles and social media users were quick to post the hot gossip. This stream of behind-the-scenes content only added to the intrigue of the story.

Twitter user Hugh posted a photo of Ryan Gosling and Margot Robbie filming the Barbie movie on Venice Beach.
Warner Bros. President of Worldwide Marketing Josh Goldstine joked, "Someone took a picture of a pink sunset and thanked the Warner Bros. marketing department for doing that."

Using their breadcrumb strategy, the Barbie team created a sustained, high-impact social media campaign.

What you can do: Spark curiosity and conversation by dropping breadcrumbs of content ahead of your next social media campaign. Use Semrush’s Social Poster tool that offers content writing, scheduling, and publishing across multiple social media platforms. You can schedule content weeks in advance on the easy-to-use calendar interface.

2. Dove's True Beauty
In 2004, Dove launched the Dove for Real Beauty campaign, a first-ever campaign that featured a diverse range of everyday women in its marketing materials instead of models. Decades later, the strategy still holds true and has helped the brand grow its social audience.

The use of real bodies elicits an emotional response, promoting the usa telegram data message that true beauty comes from within. Dove now runs educational programs such as the Self-Esteem Project through social media with the hashtag #DoveSelfEsteemProject.

The goal of this social media campaign is to help a quarter of a billion young people around the world become more confident by 2030 (and of course sell more soap).

Dove's Facebook post promoting the beauty of young women without filters, with the hashtag #DoveSelfEsteemProject.
Previous campaign hashtags (some of which are still in use) include:

#ShowUs: A collection of selfies and UGC from women and non-binary users.
#NoDigitalDistortion: Posted under the images to prove that Dove did not alter the bodies and skin in any way.
#NoLikesNeed: Aims to show young social media users that loving yourself is the only “like” that matters.
#PassTheCROWN: A campaign to end racial hair discrimination.
Dove highlights its core values on its Instagram bio, saying, "Let's change beauty together and help elevate the self-esteem of the next generation." Since 2004, the beauty brand has featured only natural women and bodies. And it promises to never misrepresent bodies in images.