Let's just test everything like you've heard. So to I'm sure working with

[nishat@264]

with, especially with what you do with marketing, Sharp is like, these people are like, let's just test that or always be testing. And it's like, No testing has an opportunity cost as well. So you want to be much more deliberate and strategic in your efforts.

There needs to be a clear why. And then I, I tried to make the case for like, I think I could up, you know, our click through rate or I could up this. And my CMO was like, go kick rocks. Like, I don't care because this is just one channel in there like marketing reel. And so I'm like, okay, how I need to get better, like the best way that I can get buy in and support and actually grow a team versus be at risk of shrinkage or, you know, resources.

Being able to go to somebody else is to tie it back to bw lists revenue. And so what I did was, let's say if I build a customer engagement program right now, I will first go at like what the like what do we want to do with like, I'm not working in sales, but I'm a cross-functional partner to sales. So my job is to help them drive the customer outcomes that they're looking for.

So for me, it starts with talking to sales and understanding our customers, but like, okay, you said you want us to talk about AB, but like even like account based marketing is you could come at it from a thousand different angles, like it's such a broad or sometimes would be like our customers have questions about measurement. Like what does that mean?

Like what are the actual questions and what questions, if we answered, would drive the most business impact for you. And so now, before we even create any content, I have this whole brief the model and I work with the sales a few sales advisors to help me knock it. I'd be like, okay, we want to talk about account based marketing.