What are the 4 essential phases of your customer’s journey

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By knowing the different typical profiles of your audience, you will be able to adapt your message and the way you communicate it. This tool will guide the creation of your marketing content because you will be able to stick to their desires. By understanding them, you will be able to provide them with the information they need to make a purchase calmly and more quickly. A relationship of trust and more human will be established, they will be more likely to be loyal to your brand. We invite you to read our article on how to create your own buyer personas to help you determine their journey.

Once the company has understood its target, it can continue its inbound marketing strategy by creating content. It must keep in mind that consumers' desires are constantly evolving. It must therefore panama telegram number database continually inform itself to be sure that they naturally turn to it when they need to buy. Of course, customers have a purchasing journey specific to each brand, everything depends on the field of activity, the products offered, the price and the size of the company. Sometimes, the customer buys directly and other times the process is longer. You will certainly not make the decision to buy a car in one day, while you will do it more easily for a piece of clothing for example.


Phase 1: The birth of the need
Your prospect becomes aware of his need, he must solve a problem or respond to his desires.
Phase 2: Searching for information
To answer his problem, the prospect informs himself and searches for solutions by himself. He considers the different possibilities that can resolve it.
Phase 3: The purchase
Once he has defined the best solution for him, he decides to make the purchase.
Phase 4: Loyalty
That's it, the prospect has become a customer. The last phase is therefore that of loyalty. The company must do everything possible to ensure that the customer is satisfied. If he is, he will become loyal to your brand and will tend to talk about you to those around him.