Optimizing Snippets: How to Create Good Meta Titles and Meta Descriptions for Your Website
Posted: Mon Jan 06, 2025 4:20 am
this is what the short preview texts of websites in the search results are called in the SEO world. No matter what you are looking for: Google spits out a bunch of these "snippets" and you then decide what to do with them - just like your customers. The search snippet of your website is therefore the first point of contact users have with your page in the search results. But that is not the only reason why we at Klickkonzept optimize snippets: In order for your (potential) customers to even see your page preview, your website must first rank well. And that is exactly what the metadata has an effect on - more precisely: the meta title. In this article, you will learn more about why snippet optimization is worthwhile and what makes good meta titles and meta descriptions . With our tips and tricks, you can create hungary phone numbers effective snippets in no time!
Contents
Meta Title and Meta Description: The most important things first
Want a quick win? That's why snippet optimization is worth it
How to create good snippets for your website
Search snippets always consist of two components: meta title and meta description . The meta title, also called the page title, is the most prominent element in the search results - and therefore one of the most important in SEO . It can be crucial for how much traffic comes to your site. The good thing is: you can create the meta title for each individual page of your domain yourself and store it for Google. As we have known since the title tag update in August 2021 at the latest , meta titles in the search results are sometimes displayed differently than you want. According to Google, however, this only happens in a maximum of 13 percent of cases and only if your page titles do not meet Google's requirements . More on that later. Compared to the page title, the meta description plays a subordinate role in search engine optimization. It has no direct influence on the ranking of your website and is only displayed as it was created in around 30 percent of cases. The focus when optimizing the snippets is therefore clearly on the page title.
Contents
Meta Title and Meta Description: The most important things first
Want a quick win? That's why snippet optimization is worth it
How to create good snippets for your website
Search snippets always consist of two components: meta title and meta description . The meta title, also called the page title, is the most prominent element in the search results - and therefore one of the most important in SEO . It can be crucial for how much traffic comes to your site. The good thing is: you can create the meta title for each individual page of your domain yourself and store it for Google. As we have known since the title tag update in August 2021 at the latest , meta titles in the search results are sometimes displayed differently than you want. According to Google, however, this only happens in a maximum of 13 percent of cases and only if your page titles do not meet Google's requirements . More on that later. Compared to the page title, the meta description plays a subordinate role in search engine optimization. It has no direct influence on the ranking of your website and is only displayed as it was created in around 30 percent of cases. The focus when optimizing the snippets is therefore clearly on the page title.