If I'm working on the team that will say that, hey, you know

[nishat@264]

if I'm offering content, let's say in a market like Europe, where there's different countries and different languages, spoken like, Hey, don't forget, did you know that in teams you have the ability to change the language of the closed captioning that you are seeing, right. I'll just will call it out.

So simple, simple, small changes that you make can make a really big difference. Yeah. So I got a lot.

Daniel Burstein: Daniel and I want to dive into this. I seo mails got a long question for this because you know this, this is, you know one thing as I mentioned with just how I mean, in marketing, we try to kind of get past the buzzwords, right? And this is a pretty big buzzword. So I want to dive into this. Some of the things you're talking about are generally good accepted principles of making your content available to a lot of different people, right?

Even if you didn't call it inclusion, we would want to do, you know, audio, video, text in different ways, content. But sometimes it's it's a choice that you make in how you put out your brand or how you put your marketing, your advertising. And so I want to ask, can you give us an example of how you learn about an audience to make sure that inclusion comes off as authentic and not exploitative?

I think that's a big challenge because, you know, we're marketers, we know the power of words. I think the challenge with this term, you know, DTI and inclusion itself is unfortunately become politically charged. Right? And so because of that, you know, half the people listening, they're like, yeah, they're turned on. The other half are like, forget it.