Host with the Most: best podcast campaign, by Iberdrola
Posted: Mon Jan 06, 2025 4:40 am
For this, different creatives were designed to match listeners’ activities or segments, offering various sounds that resonated with each user’s interests. To that end, Amstel created custom scripts, tones and execution for each scenario , ensuring relevance and engagement. The brand even went one step further by tailoring one of the creatives specifically for the platform by incorporating a purposely out-of-tune advertising “jingle” that mentioned Spotify.
“Amstel has won the Spotify Mic Drop: Best Global Campaign category because it meets the three main evaluation criteria: strategy, creativity and results. This guatemala phone number screening campaign is a great example of an insights-driven strategy combined with excellent creative execution. I am pleased to see its impact, which on the one hand drives short-term business metrics and on the other strengthens the brand ensuring future success,” says Daniel Blumer, Chief Marketing Officer for EMEA at Restaurant Brands International , who was also an external judge to select the best campaign for Spain.
Iberdrola has launched a campaign on the streaming music platform to show its support for women in professional sport, highlighting its sponsorship of the Spanish women's football team. In this sense, the brand, together with Spotify, created a series of audio spots adapted to different audiences: families, football fans and party-goers.
In the campaign, Iberdrola highlighted how female athletes use their energy to make the playing field more inclusive, along with brand sponsorship. In addition, Iberdrola also sponsored several podcasts in which the audience was mostly female, such as “ Cuarto Milenial ” and “ El Podcast de Marian Rojas Estapé .”
“Amstel has won the Spotify Mic Drop: Best Global Campaign category because it meets the three main evaluation criteria: strategy, creativity and results. This guatemala phone number screening campaign is a great example of an insights-driven strategy combined with excellent creative execution. I am pleased to see its impact, which on the one hand drives short-term business metrics and on the other strengthens the brand ensuring future success,” says Daniel Blumer, Chief Marketing Officer for EMEA at Restaurant Brands International , who was also an external judge to select the best campaign for Spain.
Iberdrola has launched a campaign on the streaming music platform to show its support for women in professional sport, highlighting its sponsorship of the Spanish women's football team. In this sense, the brand, together with Spotify, created a series of audio spots adapted to different audiences: families, football fans and party-goers.
In the campaign, Iberdrola highlighted how female athletes use their energy to make the playing field more inclusive, along with brand sponsorship. In addition, Iberdrola also sponsored several podcasts in which the audience was mostly female, such as “ Cuarto Milenial ” and “ El Podcast de Marian Rojas Estapé .”