The foundations for carrying out an effective B2B email marketing campaign
Posted: Wed Dec 04, 2024 3:41 am
You’ve probably heard the terms “B2C” and “B2B” thrown around. Broadly speaking, in the business world, they are acronyms for “business to consumer” and “business to business.”
Differences between B2B and B2C email marketing
B2B and B2C are used to define a brand’s marketing and sales strategies chemical manufacturers email lists actions. B2B focuses on brand tactics that “speak” from business to business (such as a consulting or business advisory firm), while B2C is business-to-consumer (such as a technology company or a restaurant company).
In itself, the key to any marketing action is to know its recipient well in order to carry out campaigns appropriate to it.
In this case, we are going to talk about B2B email marketing . A B2B email campaign usually has fewer images, as it is focused on informing the sector about new developments in the sector, in order to solidify its reputation.
In B2B email marketing, each sector has different information needs , but in general the following types of content predominate:
Industry News
Corporate information
Success stories and testimonials from the same brand
Promotions on your services or, where applicable, products
Recommendations for B2B-focused campaigns
Ideally, in B2B email marketing, all of this news and content can be placed in a newsletter that instantly links to a corporate blog, as this will help to continue developing the concept of the brand's online reputation.
Something to keep in mind is that B2B email marketing subscribers generally take the frequency of sending very seriously . It is often recommended to carefully measure the expected rate of your subscriber list, since they generally do not like or need content on a daily or weekly basis.
It is normal for the list of a brand with a B2B focus to be made up almost exclusively of clients or former clients , so a very attractive idea is to have a CRM connected to your shipping system , in order to be able to cross-reference client information against shipments.
Differences between B2B and B2C email marketing
B2B and B2C are used to define a brand’s marketing and sales strategies chemical manufacturers email lists actions. B2B focuses on brand tactics that “speak” from business to business (such as a consulting or business advisory firm), while B2C is business-to-consumer (such as a technology company or a restaurant company).
In itself, the key to any marketing action is to know its recipient well in order to carry out campaigns appropriate to it.
In this case, we are going to talk about B2B email marketing . A B2B email campaign usually has fewer images, as it is focused on informing the sector about new developments in the sector, in order to solidify its reputation.
In B2B email marketing, each sector has different information needs , but in general the following types of content predominate:
Industry News
Corporate information
Success stories and testimonials from the same brand
Promotions on your services or, where applicable, products
Recommendations for B2B-focused campaigns
Ideally, in B2B email marketing, all of this news and content can be placed in a newsletter that instantly links to a corporate blog, as this will help to continue developing the concept of the brand's online reputation.
Something to keep in mind is that B2B email marketing subscribers generally take the frequency of sending very seriously . It is often recommended to carefully measure the expected rate of your subscriber list, since they generally do not like or need content on a daily or weekly basis.
It is normal for the list of a brand with a B2B focus to be made up almost exclusively of clients or former clients , so a very attractive idea is to have a CRM connected to your shipping system , in order to be able to cross-reference client information against shipments.