65+ Social Proof Statistics That Will Surprise You [2022]
Posted: Wed Dec 04, 2024 3:41 am
Social proof isn't just a buzzword that makes marketers sound like something.
It has real effects.
These social proof statistics show you what we mean when we say social proof is crucial.
What is social proof?
If you haven't heard of social proof yet, here's a brief explanation.
Social proof is a psychological phenomenon. It makes us look for clues in the behavior of others, especially in new situations.
the principle of social proof
Here's an example:
I recently visited a new yoga studio. I had done yoga before, but not in this particular class.
When I entered the classroom, I saw people lying on kenya phone number list their mats. They seemed to be sleeping.
I was shocked, but I did the same. Maybe that's how things are done here.
I also looked for exactly the same equipment as everyone else, even though no one had given me instructions.
The same thing happens in marketing. If you see a new online store and you don't know anything about it, you look for other people's experiences .
You read reviews, check out chat forums, and ask your friends.
Social proof is much more powerful than you probably realize.
Many people use blocks to avoid seeing ads. Social proof material from other consumers or influencers is another story.
People tend to trust other people's opinions more than company representatives or branded promotional content.
That's why social proof is so important as a marketing tool for companies today.
KNOW YOUR CUSTOMERS
Collect feedback, turn it into reviews, and share it with the world!
Create a free survey
Marko Koponen
SuComIT, CEO
The service works well and helps us analyze our own work. In addition, Trustmary's customer service works very well and we get help when necessary with questions related to the product.
Onni Hietalahti
Relion, Chairman
We have always known that we are good at what we do. Now we found the best tool for telling others about it too. Within a week of implementation, we received a representative group of referral customers on our website and a multipurpose tool for monitoring the customer experience.
Kyle Turner
Windward Software Systems Inc
Trustmary Reviews
We are able to capture testimonials at the right moment and have found some pretty creative ways to utilize them using the tools that Trustmary provides.
Hanna
Audmet Oy
Trustmary Reviews
An easy and powerful tool to collect and share recommendations and measure customer satisfaction at various meeting points in the online store.
Satu Järvenpää
20520, Enefit Oy, Assistant
Trustmary Reviews
Great tool to get feedback from customers.
Covid-19 pandemic and social proof
The last few years have not been easy for local businesses.
The pandemic brought difficulties for most companies, but also new responsibilities.
Research shows that people held businesses responsible for not following Covid-19 regulations.
On the other hand, there was the “Support Local Business” campaign that encouraged people to buy from local businesses.
These phenomena became visible in people's online behavior and how they wrote reviews.
Another consequence of social distancing and lockdowns was that people moved their business online. As a result, writing reviews is becoming increasingly popular.
22% of customers left positive reviews to support local businesses struggling due to the pandemic.
During 2020 (the first year of the pandemic), American consumers were more active with reviews. 72% wrote more reviews than the previous year, where the percentage was 66 in 2019.
67% of customers avoid businesses that do not follow Covid-19 health and safety measures.
17% would leave a negative review for a business that does not follow health and safety protocols.
Review engagement has increased by 50% compared to pre-pandemic times.
41% of beauty shoppers trust reviews more than before Covid-19.
Those who engage with online reviews are 25% more likely to convert today than before the pandemic.
Reviews are 20% shorter than before.
Sources: Bright Local, Power Reviews
the effects of covid on social proof statistics
How social proof is presented on social networks
Social media is definitely a major factor in business and marketing. At this point, you can't deny it.
Traditionally, social media is where influencers market products. While they still do, social media has a much bigger impact on shopping experiences than it once did.
People shop through social media platforms, share their opinions on products and communicate with brands.
Let’s see what social proof statistics have to say about social media.
87% of online shoppers think social media helps them make purchasin
It has real effects.
These social proof statistics show you what we mean when we say social proof is crucial.
What is social proof?
If you haven't heard of social proof yet, here's a brief explanation.
Social proof is a psychological phenomenon. It makes us look for clues in the behavior of others, especially in new situations.
the principle of social proof
Here's an example:
I recently visited a new yoga studio. I had done yoga before, but not in this particular class.
When I entered the classroom, I saw people lying on kenya phone number list their mats. They seemed to be sleeping.
I was shocked, but I did the same. Maybe that's how things are done here.
I also looked for exactly the same equipment as everyone else, even though no one had given me instructions.
The same thing happens in marketing. If you see a new online store and you don't know anything about it, you look for other people's experiences .
You read reviews, check out chat forums, and ask your friends.
Social proof is much more powerful than you probably realize.
Many people use blocks to avoid seeing ads. Social proof material from other consumers or influencers is another story.
People tend to trust other people's opinions more than company representatives or branded promotional content.
That's why social proof is so important as a marketing tool for companies today.
KNOW YOUR CUSTOMERS
Collect feedback, turn it into reviews, and share it with the world!
Create a free survey
Marko Koponen
SuComIT, CEO
The service works well and helps us analyze our own work. In addition, Trustmary's customer service works very well and we get help when necessary with questions related to the product.
Onni Hietalahti
Relion, Chairman
We have always known that we are good at what we do. Now we found the best tool for telling others about it too. Within a week of implementation, we received a representative group of referral customers on our website and a multipurpose tool for monitoring the customer experience.
Kyle Turner
Windward Software Systems Inc
Trustmary Reviews
We are able to capture testimonials at the right moment and have found some pretty creative ways to utilize them using the tools that Trustmary provides.
Hanna
Audmet Oy
Trustmary Reviews
An easy and powerful tool to collect and share recommendations and measure customer satisfaction at various meeting points in the online store.
Satu Järvenpää
20520, Enefit Oy, Assistant
Trustmary Reviews
Great tool to get feedback from customers.
Covid-19 pandemic and social proof
The last few years have not been easy for local businesses.
The pandemic brought difficulties for most companies, but also new responsibilities.
Research shows that people held businesses responsible for not following Covid-19 regulations.
On the other hand, there was the “Support Local Business” campaign that encouraged people to buy from local businesses.
These phenomena became visible in people's online behavior and how they wrote reviews.
Another consequence of social distancing and lockdowns was that people moved their business online. As a result, writing reviews is becoming increasingly popular.
22% of customers left positive reviews to support local businesses struggling due to the pandemic.
During 2020 (the first year of the pandemic), American consumers were more active with reviews. 72% wrote more reviews than the previous year, where the percentage was 66 in 2019.
67% of customers avoid businesses that do not follow Covid-19 health and safety measures.
17% would leave a negative review for a business that does not follow health and safety protocols.
Review engagement has increased by 50% compared to pre-pandemic times.
41% of beauty shoppers trust reviews more than before Covid-19.
Those who engage with online reviews are 25% more likely to convert today than before the pandemic.
Reviews are 20% shorter than before.
Sources: Bright Local, Power Reviews
the effects of covid on social proof statistics
How social proof is presented on social networks
Social media is definitely a major factor in business and marketing. At this point, you can't deny it.
Traditionally, social media is where influencers market products. While they still do, social media has a much bigger impact on shopping experiences than it once did.
People shop through social media platforms, share their opinions on products and communicate with brands.
Let’s see what social proof statistics have to say about social media.
87% of online shoppers think social media helps them make purchasin