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This role is less common in industries where products are physical or service-based. Other industries' marketing team structure In contrast, marketing teams in industries like retail, manufacturing, or consumer goods often focus more on acquiring new customers because many products are purchased once or infrequently. These teams are more likely to center their efforts around broad brand awareness, mass marketing campaigns, and traditional sales promotions,



data-driven marketing funnels. Here’s a table comparing the structure of ghana number screening marketing teams in SaaS companies to those in other industries: Category SaaS Marketing Team Structure Marketing Team Structure in Other Industries Team Composition Specialized roles include Product Marketer, Growth Marketer, and Customer Marketing Manager. Generalist roles include Brand Manager, Advertising Manager, or Marketing Coordinator. Role of Product Marketer This is a central role that translates complex product features into customer benefits, working closely with other marketing subteams. There’s less focus on technical product marketing, especially in industries with physical products or services. Emphasis on Marketing Operations There’s a strong need for a Marketing Operations Manager to streamline tools, data, and automation. A Marketing Operations role is less common because processes are often less automated.