Select campaigns in which conversions should be examined
Posted: Mon Jan 06, 2025 9:12 am
In the next field, we need to select the campaigns in which we want to examine the conversion. Since in our example we are interested in the lead in each campaign, we select all campaigns here. The wizard is then finished and our conversion has been successfully created. In the last step, we now need to link this to our tracking server using the Google Tag Manager.
LinkedIn Conversions API Conversion: Here you can find the conversion ID
Now it gets a little adventurous: We now have to link the conversion we just created with the Google Tag Manager. To do this, we need the conversion ID mentioned above. Contrary to all expectations, however, this cannot be found in the LinkedIn interface, but in the URL (web address) of the respective conversion.
To get the ID, we now have to select and edit our lead turkey whatsapp resource conversion from before under “Analyze” and “Conversion Tracking”. In the URL of the website you will find the conversion ID behind the “/conversions/” area. We now have to copy this ID because we will insert it into the Google Tag Manager in the next step.
LinkedIn Conversions API: Conversion ID
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Create LinkedIn Conversion in Google Tag Manager
Similar to the Facebook Conversions API, the LinkedIn Conversions API also works with the Google Tag Manager (server-side). If you don't yet have a tracking server with Google Tag Manager, you'll need to set one up first. Depending on the size of your website, you may need to take out a subscription to Google Cloud. This is explained in detail in the instructions for setting up the Facebook Conversions API .
Once your tracking server is up and running, we now need to create the LinkedIn CAPI tag (server-side) so that the tracking server can do something with the LinkedIn events. To do this, we go to the templates in the Google Tag Manager (server-side) and look for “LinkedIn” under the tag templates. The LinkedIn developers will now suggest the tag template. You need to install this and then create a new tag for your LinkedIn events under Tags. All you need to do is insert a tag here that listens to all events from Google Analytics 4. The system will then automatically take care of translating the GA4 events into their equivalents on LinkedIn.
LinkedIn CAPI Tag
In the last step, we can now create a new conversion in the Google Tag Manager (client-side). This works in the same way as with the Facebook Conversions API: A suitable GA4 event is created, which is then triggered when the desired action is carried out on the website (for example, a contact form is submitted). The event is then routed through Google Analytics 4 and passed on to LinkedIn via the tracking server.
We create a new event for our lead conversion in Google Tag Manager (this time client-side) and call it “generate_lead” (this is what leads are called in Google Analytics 4). You should make sure that you always use the standard events from Google Analytics, otherwise your events cannot be processed correctly. You can find an overview of the available LinkedIn events and their equivalents in Google Analytics 4 here .
After we have created a new tag under “Tags”, we select “Google Analytics GA4 event” and fill in the information as follows. Please note that the parameters depend on which information you want to pass to LinkedIn with the event. Every website uses its own variables here and you cannot simply adopt the parameters from our example. If you have any questions, please contact your administrator or us .
LinkedIn Conversions API Conversion: Here you can find the conversion ID
Now it gets a little adventurous: We now have to link the conversion we just created with the Google Tag Manager. To do this, we need the conversion ID mentioned above. Contrary to all expectations, however, this cannot be found in the LinkedIn interface, but in the URL (web address) of the respective conversion.
To get the ID, we now have to select and edit our lead turkey whatsapp resource conversion from before under “Analyze” and “Conversion Tracking”. In the URL of the website you will find the conversion ID behind the “/conversions/” area. We now have to copy this ID because we will insert it into the Google Tag Manager in the next step.
LinkedIn Conversions API: Conversion ID
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Full name
Please type your name.
E-mail address*
Please type in your email.
Please confirm your registration.*
Submit
Create LinkedIn Conversion in Google Tag Manager
Similar to the Facebook Conversions API, the LinkedIn Conversions API also works with the Google Tag Manager (server-side). If you don't yet have a tracking server with Google Tag Manager, you'll need to set one up first. Depending on the size of your website, you may need to take out a subscription to Google Cloud. This is explained in detail in the instructions for setting up the Facebook Conversions API .
Once your tracking server is up and running, we now need to create the LinkedIn CAPI tag (server-side) so that the tracking server can do something with the LinkedIn events. To do this, we go to the templates in the Google Tag Manager (server-side) and look for “LinkedIn” under the tag templates. The LinkedIn developers will now suggest the tag template. You need to install this and then create a new tag for your LinkedIn events under Tags. All you need to do is insert a tag here that listens to all events from Google Analytics 4. The system will then automatically take care of translating the GA4 events into their equivalents on LinkedIn.
LinkedIn CAPI Tag
In the last step, we can now create a new conversion in the Google Tag Manager (client-side). This works in the same way as with the Facebook Conversions API: A suitable GA4 event is created, which is then triggered when the desired action is carried out on the website (for example, a contact form is submitted). The event is then routed through Google Analytics 4 and passed on to LinkedIn via the tracking server.
We create a new event for our lead conversion in Google Tag Manager (this time client-side) and call it “generate_lead” (this is what leads are called in Google Analytics 4). You should make sure that you always use the standard events from Google Analytics, otherwise your events cannot be processed correctly. You can find an overview of the available LinkedIn events and their equivalents in Google Analytics 4 here .
After we have created a new tag under “Tags”, we select “Google Analytics GA4 event” and fill in the information as follows. Please note that the parameters depend on which information you want to pass to LinkedIn with the event. Every website uses its own variables here and you cannot simply adopt the parameters from our example. If you have any questions, please contact your administrator or us .