The functions of the Meta Business Manager
Posted: Mon Jan 06, 2025 9:34 am
The Meta Business Manager is the control center of several business presences via a central access. The tool is recommended for all companies, organizations or other service providers who have to manage not only one Facebook page, but a large number of business assets.
Therefore, the tool is indispensable for the following scenarios:
As an agency or freelancer, you have your own business manager and can manage all of your clients' business assets in one place.
You are part of a large company and you need different pages, advertising accounts and other business assets for different departments or brands.
You want to work with a specialized agency – like us
– This allows you to share your business assets via partner sharing and does not have to add individual people.
If you belong to one of these target groups, you belize whatsapp phone number should definitely set up the Meta Business Manager. New to the Meta Business Manager? Then take a look at our instructions below .
Organize business assets with the Meta Business Manager
The Business Manager has the following structure to manage all your business assets:
Meta Business Manager Structure
Within your Meta Business Manager, you manage your Facebook and Instagram pages, your advertising accounts, your Facebook pixels and much more. To do this, go to the Business Manager's company settings.
Meta Business Manager Settings
This central location for your business administration helps you to keep an overview of all your business assets and to grant individual approvals. For example, you can invite employees via “People” and external service providers such as agencies via “Partners”. You can then assign all your business assets via the “Accounts” menu item. These are Facebook pages, Instagram accounts, advertising accounts, commerce accounts, WhatsApp accounts, etc. In the “Data sources” area, you can also share pixels, catalogs, target groups, etc. with people and partners.
Direct access to all business assets with the Business Manager
Once your Business Manager is organized, you can see all the ad accounts and Facebook pages shared with you from the home page. If you have more assets to manage than the view is tall, you can click "Customize" from the dots and pin specific assets to the home page.
Meta Business Manager homepage
In the upper part of the view you can see your advertising accounts and, based on spending, reach and impressions, an initial overview of where campaigns are active. By clicking on one of the assets you will be taken directly to the Ads Manager where you can view and edit the campaigns.
At the bottom of the homepage you can see your Facebook pages and navigate to the page by clicking on them. The following view is similar to the Meta Business Suite.
Therefore, the tool is indispensable for the following scenarios:
As an agency or freelancer, you have your own business manager and can manage all of your clients' business assets in one place.
You are part of a large company and you need different pages, advertising accounts and other business assets for different departments or brands.
You want to work with a specialized agency – like us
– This allows you to share your business assets via partner sharing and does not have to add individual people.If you belong to one of these target groups, you belize whatsapp phone number should definitely set up the Meta Business Manager. New to the Meta Business Manager? Then take a look at our instructions below .
Organize business assets with the Meta Business Manager
The Business Manager has the following structure to manage all your business assets:
Meta Business Manager Structure
Within your Meta Business Manager, you manage your Facebook and Instagram pages, your advertising accounts, your Facebook pixels and much more. To do this, go to the Business Manager's company settings.
Meta Business Manager Settings
This central location for your business administration helps you to keep an overview of all your business assets and to grant individual approvals. For example, you can invite employees via “People” and external service providers such as agencies via “Partners”. You can then assign all your business assets via the “Accounts” menu item. These are Facebook pages, Instagram accounts, advertising accounts, commerce accounts, WhatsApp accounts, etc. In the “Data sources” area, you can also share pixels, catalogs, target groups, etc. with people and partners.
Direct access to all business assets with the Business Manager
Once your Business Manager is organized, you can see all the ad accounts and Facebook pages shared with you from the home page. If you have more assets to manage than the view is tall, you can click "Customize" from the dots and pin specific assets to the home page.
Meta Business Manager homepage
In the upper part of the view you can see your advertising accounts and, based on spending, reach and impressions, an initial overview of where campaigns are active. By clicking on one of the assets you will be taken directly to the Ads Manager where you can view and edit the campaigns.
At the bottom of the homepage you can see your Facebook pages and navigate to the page by clicking on them. The following view is similar to the Meta Business Suite.