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They are communication professionals

Posted: Tue Jan 07, 2025 3:45 am
by jsarmin
The historical blogger
A long-time blogger, he now benefits from a very large network and a great reputation. Very popular, these influencers can significantly amplify the dissemination of information or a presentation.

Whether they are 15 or 30 years old, influencers manage their communication like pros. At the same time press communication managers, bloggers, community managers … They wear several hats. Their favorite social network ? Instagram . They have a feed full of photos worthy of professional photographers: they are well framed, often retouched and the colors harmonize perfectly.

They multiply the communication media
When they are not posting on social media , we find these influencers on the radio, on the packaging of our everyday products, in our bookstores or even on TV shows. This is the case of Enjoy Phoenix, a French lifestyle YouTuber, who for example participated in the show Danse avec les Stars on TF1 or, more recently on M6, in the Meilleur Pâtissier special celebrities.

They are the brands' preferred partners
With a community that sometimes approaches 4 million subscribers, brands would be wrong to deprive themselves of these influencers to make themselves known to consumers. Influencers are often iceland phone data solicited by brands and respond to the sometimes numerous requests for partnerships and collaborations. From a simple photo published on social networks citing the name of the brand to an entire video promoting the brand's products, including promotional codes for consumers, these partnerships can take different forms and have a single objective: to expand the popularity of brands .

They pamper their community
Influencers love their community and let it be known. Many of them organize contests on their various social networks to give their subscribers a multitude of gifts. Some even give their fans little nicknames (this is the case of the YouTuber Jenesuispasjoli who describes herself as the mother of the "JolieFamily" on her Twitter account). And when comments and videos through a screen are no longer enough, influencers go from virtual to real by organizing "meet-ups": a kind of meeting between influencers and subscribers that allows you to meet your favorite influencer in the flesh, take photos with them and leave with an autograph... A true love story between fans and influencers!