Develop a high-level "content offering"
Posted: Tue Jan 07, 2025 3:50 am
Step 5: Build a Content Marketing Strategy
Now that you have created the content, you need to publish it where your potential customers will see it, to find answers to their problems.
The places are always the same: LinkedIn, YouTube, industry forums, etc.
You need to develop a distribution strategy based on your "target market" and the people in them. The goal is to publish the content where people will see it, and therefore drive them to your website.
Example
ACME knows that medical device designers share their ideas in a particular LinkedIn group. They decide to join this group and share relevant content. This is an example of very vertical distribution of content croatia whatsapp resource to reach a specific buyer persona.
They could present a white paper on a particular technical solution or present an industry event, thus extending the value of the content beyond the website.
Step 6:
Once you have driven people to your website, you need to continue providing valuable content that people can only access if they provide their contact information, such as their name and email address.
These are called "content offers."
Here's how a visitor becomes a Lead :
read a blog post titled “Answers to the Top 10 Problems in Injection Molding”;
on the same web page, he finds a call to action (Call To Action or CTA) that invites him to download in-depth content;
clicking takes you to a landing page to download an e-book, e.g. “5 Ways Injection Molding Solves Your Problems”;
finally fill out the online form on the landing page for this "content offer";
the visitor has just become a Lead.
Now that you have created the content, you need to publish it where your potential customers will see it, to find answers to their problems.
The places are always the same: LinkedIn, YouTube, industry forums, etc.
You need to develop a distribution strategy based on your "target market" and the people in them. The goal is to publish the content where people will see it, and therefore drive them to your website.
Example
ACME knows that medical device designers share their ideas in a particular LinkedIn group. They decide to join this group and share relevant content. This is an example of very vertical distribution of content croatia whatsapp resource to reach a specific buyer persona.
They could present a white paper on a particular technical solution or present an industry event, thus extending the value of the content beyond the website.
Step 6:
Once you have driven people to your website, you need to continue providing valuable content that people can only access if they provide their contact information, such as their name and email address.
These are called "content offers."
Here's how a visitor becomes a Lead :
read a blog post titled “Answers to the Top 10 Problems in Injection Molding”;
on the same web page, he finds a call to action (Call To Action or CTA) that invites him to download in-depth content;
clicking takes you to a landing page to download an e-book, e.g. “5 Ways Injection Molding Solves Your Problems”;
finally fill out the online form on the landing page for this "content offer";
the visitor has just become a Lead.