Marketing Automation and the buyer's journey

[asikurrahman]

The company that invests in a marketing automation tool must be able to follow all the phases of the buyer's journey (also called customer journey) of its customer, from the phase of "attraction" of external users, to the phase of "conversion" into customers.

Having all the marketing data and analysis collected on a single platform, you no longer have to waste time searching for information in different channels to put together the data provided by different "reporting" tools, which are often not compatible.

Today, marketers need a real all-in-one solution that simplifies cyprus whatsapp resource marketing and sales processes and speeds up interactions, even the smallest ones, accompanying the lead from the first access to the purchase decision , increasing conversion rates.

The Key Elements of Marketing Automation
The main goal of a marketing automation strategy is to increase the number of high-quality leads .

Marketing automation begins with lead generation (the generation of new contacts). This is done by sending emails and newsletters to profiled lists, from organic generation of contacts from our website (based on its SEO potential) and from social media.

Then it is necessary to define the score of the generated contact ( lead scoring ) to assign it the right value and decide how to manage it: whether to pass it to Sales or manage it still on the marketing side. This mechanism avoids referring to all the leads who have downloaded, for example, an eBook in the same way through landing pages and registration forms , whether they are students or potential customers.

Learn more about the power of lead scoring in our blog post “ What is lead scoring and why is it useful ?”

Finally, lead nurturing : it is the process of developing constructive relationships with leads at every stage of the "customer journey". You need to pay attention to the needs of leads, and provide them with the fastest and most effective answers and solutions to their problems. Lead nurturing is mainly done through email marketing automation campaigns .

Read also " How to Create an Effective Lead Nurturing Campaign ".